* Please join us for an expert and seasoned look at prototyping and its application in Design. *

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Date: Thursday, July 24, 2008
Time: 6 - 8PM (social and networking time from 6 - 6:30)
Location: Messagefirst, 230 N 2nd Street, Suite 2C, Philadelphia, PA 19106 (practically under the Ben Franklin Bridge)
Phone: 215-825-7423
Parking Locator: http://www.philapark.org/parkinglocator/parking_locator.aspx

RSVP: phillychi@gmail.com
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About this Presentation
Have you ever wanted to introduce prototyping into your organization’s design prcess but weren’t sure of where to start? Or do you currently practice prototyping and need some fresh ideas?

At this month’s PhillyCHI event, Todd Zaki Warfel will present eight guiding principles for prototyping and will perform a hands-on demonstration of several techniques. In addition to an overview of how and when to use prototyping in the IA/UX process Todd will also provide some techniques for the more seasoned veteran.

About the Speaker
Todd Zaki Warfel is a Principal and Founder of Messagefirst, a Philadelphia-based design research consultancy, where he blends research and design to evolve products in innovative and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He is an active speaker and member of a number of industry communities and organizations, including the Information Architecture Institute, Interaction Design Association and Usability Professionals’ Association.

Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citi, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorola, Palm and SBC.

Todd currently lives in Philadelphia and blogs at toddwarfel.com. His upcoming book, Practical Prototyping: A Practitioner’s Guide to Prototyping from Rosenfeld Media, will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book will discuss how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in and test feasibility with your development team. It is anticipated to be available later this year.

Those interested in obtaining a copy of Todd’s upcoming book can learn more at
http://www.rosenfeldmedia.com/books/prototyping

For more information about Messagefirst, visit http://www.messagefirst.com

PhillyCHI is pleased to be a sponsor of the Higher Education Web Symposium. In order to give folks attending the conference a chance to meet local UX practitioners, we are holding an informal happy hour on Monday, July 14, 2008. This will be a great opportunity for the local UX community to meet and network with experts from the field and practitioners from throughout the region.

There’s no cover and the event includes an open bar and appetizers.

For information on the symposium, please visit http://www.med.upenn.edu/uiconf

Event Details
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Date: Monday, July 14, 2008
Time: 6:30 - 8:30PM
Location: World Cafe Live, 3025 Walnut Street, Philadelphia, PA 19104
Phone: 215-222-1400
Directions: http://www.worldcafelive.com/directioninfo.html
Free Parking: http://www.worldcafelive.com/directionpark.html

RSVP
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phillychi@gmail.com

About our Sponsor
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Aquent is the world’s largest marketing staffing firm. For 20 years they’ve been the leader in helping marketing organizations find the people they need, on a freelance and direct-hire basis, and in helping marketing professionals find the rewarding assignments they want. They represent talent in virtually every marketing discipline, from brand managers to copywriters, from data analysis to web designers.

In addition, Aquent offers marketing organizations a wide range of services including consulting, studio solutions, project management, and translation/localization.

To find out more about Aquent, visit http://www.aquent.com.

For the past six months, the volunteers of Philly CHI have been recording video of the meetings in an effort to share as online media with the entire community. Check back in the coming weeks for more updates.