2010 is the 30th anniversary of Carl Sagan’s “Cosmos: A Personal Voyage.” Not only is his explanation of our universe relevant today, it can teach us a great deal about how to create better websites.
* What can Carl Sagan teach us about the Web?
* What can constellations tell us about Web analytics?
* What does man’s ancestry tell us about people choosing to interact via the Web?
* How does the evolution of the human brain affect a site’s brand?
* What can we learn from Heike crabs about how our users influence our designs?
* What does the deciphering of the rosetta stone tell us about people new to a website?
* How can the search for extraterrestrial life help us understand our users?
* How can the mating patterns of whales be used to help searchers?
* What parallels can be drawn between viruses and information architecture?
* What can the evolution of our solar system tell us about the future of our websites?
In the spirit of “expanding our boundaries,” we’ll look to disciplines like social sciences, psychology, neuroscience and cognitive science for insights. However, attendees will leave with actionable tools and examples making it easier to bridge theory with tomorrow’s deadline. As a profession, we talk about mapping user goals to business goals. But what if this focus on goals is no longer enough? And what if we can’t get users to stick around long enough to see the value in our apps? Come get inspired by examples of applications that have moved beyond just goals, and succeeded in both satisfying and delighting people.
Nathan presents a discussion of design, business, and sustainability, and the connections between them, in a clear and easy way that will inspire you to integrate these perspectives, techniques, and tools into your practice. This event is free and open to the public.
Livia Labate of Comcast Interactive Media discusses how user experience teams can benefit from introducing metrics and benchmarks of success into their practices. This event is free and open to the public.