PhillyCHI February Meeting – “Taxonomy is User Experience”
by Dave Cooksey

Date: Tuesday, February 26, 2008
Time: 6 – 8PM
* Meet & Greet from 6 – 6:30PM *
Location: Irvine Auditorium – Green Room
University of Pennsylvania
3401 Spruce Street
Philadelphia, PA 19104
RSVP: Please help us to plan and RSVP at

Taxonomy Is User Experience
Over the past couple of years, we’ve all seen a lot of discussion around user-organized, user-generated content with sites like Flickr and Wikipedia held up as the future of user experiences where users tag and organize information as it suits them. We’ve even heard a certain amount of talk about the end of taxonomies.

Despite of the rise of tagging and wikis and the user experiences they enable, taxonomy has never been more important. Taxonomies continue to grow in importance as metadata and ontologies extend their capabilities and allow us to create more engaging user experiences.

This presentation will approach taxonomies from the user’s perspective. It will begin by introducing a simple conceptual framework that communicates the centrality of taxonomies to user experience. Then, the presentation will cover:

– the virtues of thinking of taxonomy in terms of the user experience and not simply as data or classification

– ways of talking about taxonomy that clearly communicate its value to the business and help promote taxonomy as a practice

– how to craft a user-centric taxonomy by examining several e-commerce redesign case studies

By discussing taxonomy and metadata in terms of user experience, we will learn to communicate better with the business, inform our co-workers how to create more engaging user experiences, and bring the user into the taxonomy creation process.

About Our Speaker
Dave is a User Experience Lead at gsi interactive, a division of GSI Commerce, a turnkey e-commerce provider located in King of Prussia, PA. His day-to-day work includes guiding and executing user experience & design activities, conducting user research, and information architecture. He also leads taxonomy and metadata projects. Dave’s work is informed by masters degrees in information systems (Drexel University) and social science (University of Illinois).

Dave is the current Chair of PhillyCHI, the Philadelphia region’s chapter of the ACM’s interest group on Human-Computer Interaction (SIG-CHI). He is also a member of the American Society of Information Science & Technology (ASIS&T) and the Information Architecture Institute (IAI).

About Our Sponsor
gsi interactive (sm) is the full-service interactive marketing and design agency of GSI Commerce(R). Our team consists of interactive marketing and design experts who eat, drink and breathe your business. Through concentrated, continuous collaboration, we transform ideas into visually engaging, high-impact online destinations and campaigns to drive your customers to desired actions.

From strategy, to concept, to execution, we align our consciously creative energy with your business strategy and brand. In doing so, we deliver captivating interactive experiences that increase your acquisition of new customers, convert more visitors into buyers, and drive significant revenue across multiple channels.

To learn more about gsi interactive and GSI Commerce, please visit

2008 Officers

It’s official! The results from the officer elections are in. PhillyCHI officers for 2008 are:

Chair: Dave Cooksey
Vice Chair: Dom LaCava
Secretary: Crystal Kubitsky
Treasurer: Dennis Schleicher


2008 PhillyCHI Design Slam – RESCHEDULED

The Design Slam committee is meeting and working on putting together a real design challenge for this year’s participants. Though details are still being ironed out, reserve the date, gather together your pens & paper, and get ready to slam!

Event: 2008 PhillyCHI Design Slam
Date: Thursday, January 31, 2008
Time: 6:20pm – 8:30pm
Location: University Club Reserved Section, 6th Floor, MacAlister Hall, 3250 Chestnut St, Philadelphia, PA 19104

Sign up now!
If you would like to participate, please RSVP to Spectators welcome.

PhillyCHI Holiday Party

Please join us at the annual PhillyCHI holiday party as we celebrate this past year and toast the new. We have reserved a private room at 707, a bright new restaurant and lounge in Center City. There will be passed hors d’oeuvre, open bar, and door prizes. The newly elected officers for 2008 will also be present. So come by and meet next year’s leadership team.

Make sure to RSVP by Thursday, December 6, 2007 as space is limited.

Event: PhillyCHI Holiday Party
Date: Thursday, December 13, 2007
Time: 6 – 8PM
Location: 707
Address: 707 Chestnut Street, Philadelphia, PA 19106

This year’s sponsors:

Avenue A | RazorfishAvenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish’s full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.

Visit for more information.

Digitas HealthDigitas Health is a next-generation marketing agency brand for healthcare that provides a complete solution for demand generation, demand servicing, and relationship building across channels and audiences. Digitas Health connects its clients’ knowledge, advice, and experience to people’s problems, conditions, and questions through integrated marketing programs.

Learn more about Digitas Health at

Electronic InkElectronic Ink, founded in 1990, is the leading design firm dedicated to creating and refining the experience for users interacting with digital products. From its offices in New York, Philadelphia, London and Raleigh, Electronic Ink improves the design and usability of software applications, enterprise software and browser-based applications for a client roster that includes the world’s most notable brands in energy, financial services, health care, media and government.

To learn about Electronic Ink, visit:

Empathy LabEmpathy Lab provides digital strategy and execution to Fortune 500 corporations and fast-growth companies with clients including Comcast, Nautica, Commerce Bank, GSK, Crayola, Chubb, Kipling, PBS Kids Sprout and The Golf Channel.

True to our name, every member of our team is committed to getting to know customers where they live, work and play and to use that understanding to create truly remarkable experiences. Empathy enables our work to forge emotional connections between audiences and brands – connections that can mean the difference between loyal customers and former ones.

To learn more about Empathy Lab, please visit:

GSI CommerceGSI Commerce GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. They provide e-commerce solutions for more than 50 partners through an integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. GSI also offers international e-commerce solutions through GSI Commerce Europe Inc., a wholly owned subsidiary of GSI Commerce. GSI Commerce trades on the Nasdaq Stock Exchange under the symbol, GSIC.

To learn more about GSI Commerce, please visit: