Video-on-demand: World Usability Day 2008 – Kenneth Allendoerfer "User-Centered Research and Development for the Next Generation Air Transportation System"

PhillyCHI and UPA Delaware Valley present a World Usability Day recording of, “User-Centered Research and Development for the Next Generation Air Transportation System”

Presenter

-Kenneth Allendoerfer:
Federation Aviation Administration (FAA)

User-Centered Research and Development for the Next Generation Air Transportation System
The US air traffic control (ATC) system, one of the nation’s most complex information technology and communication networks, is increasingly plagued by congestion and delays. To address these problems, the FAA has embarked on a major redesign of the system, known as NextGen, which will change how controllers do their jobs and how they interact with technology. Meanwhile, the current generation of controllers, who began their careers using information technology with very different user interfaces and with very limited capabilities, is nearing retirement age. Now that a new generation of controllers is being hired and trained, we have the opportunity to modernize the ATC user interfaces, but which designs are the right ones? Which elements of the old systems should be preserved and which should be replaced? How do we manage this transition without disrupting operations? I will demonstrate and discuss several recent projects at the FAA Research Development and Human Factors Laboratory which use user-centered design and evaluation methods (such as cognitive task analysis, eye tracking, and click path analysis) to explore these issues.

PhillyCHI Year-End Winter Social – Wed, 12/10

PhillyCHI has had an amazing year. In 2008, we increased the size of our mailing list to almost 450, our average meeting size was 41, and our socials were well attended and included some very interesting building tours.

Come celebrate this amazing year at our annual year-end Winter Social. Meet the new officers and join us for bowling, appetizers and drinks.

WHEN: Wednesday, December 10, 2008, 7 – 9PM
WHERE: North Bowl, 909 N. 2nd Street, Philadelphia, PA 19123 – http://www.northbowlphilly.com
RSVP: phillychi@gmail.com

Bowling is first come, first serve and free! Appetizers and the first drink is on the house.

ABOUT OUR SPONSORS

Aquent
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Aquent is the world’s largest marketing staffing firm. For 20 years they’ve been the leader in helping marketing organizations find the people they need, on a freelance and direct-hire basis, and in helping marketing professionals find the rewarding assignments they want. They represent talent in virtually every marketing discipline, from brand managers to copywriters, from data analysis to web designers.

In addition, Aquent offers marketing organizations a wide range of services including consulting, studio solutions, project management, and translation/localization.

To find out more about Aquent, visit http://www.aquent.com.

saturdave
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saturdave is a user experience consulting firm based in the City of Brotherly Love. Founded by Dave Cooksey, saturdave specializes in crafting compelling experiences informed by user research, building user-centric taxonomies, and executing first rate information architecture.

To learn more about saturdave visit http://saturdave.com or email Dave at dave@saturdave.com.

November Happy Hour at Digitas Health – Thu 11/20

Digitas Health will be hosting a PhillyCHI Happy Hour from 6-8pm on Thursday, November 20th in the Atrium at the Wanamaker Building. This event will feature wine from the award-winning Chaddsford Winery and a winery rep to answer all your wine questions, as well as hors d’oeuvres and other refreshments. Digitas Health’s User Experience team will showcase some of their successful campaigns and give a brief tour of our new office space in Wanamaker.

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DATE:  Thursday, November 20th, 2008
TIME:  6pm – 8pm
LOCATION: The Atrium @ Wanamaker Building, 100 Penn Square East, 9th Floor, Philadelphia, PA
RSVP: phillychi@gmail.com by Tuesday 11/18, registration is required*

*Due to building security reasons, you must register by Tuesday 11/18 to attend this social event.

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This happy hour is all about the interaction, so put down the mouse and pick up a wine glass!

The PhillyCHI Happy Hour is open to PhillyCHI members and Digitas Health employees.

Call for Nominations – PhillyCHI Officers 2009

It’s that time of year again — election time! PhillyCHI has grown significantly in the past two years in meeting attendance (average 40) and mailing list recipients (over 400). We are looking for nominations to lead PhillyCHI through 2009. Being an officer of PhillyCHI is rewarding as it allows you the opportunity to foster greater communication and interaction of the UX community in Philadelphia while increasing your visibility to the community at large.

If you are interested or know someone who would do a great job and may want to get involved, we want to hear from you. Help us keep up our great momentum. Nominate yourself or someone you know.

Positions Available
All officer positions are up for election.

Chair
– the principal officer responsible for leading and setting the direction of PhillyCHI
– manages activities in accordance with the policies and procedures of the ACM and its bylaws
– presides at all meetings of the Chapter

Vice Chair
– presides at meetings in the absence of the Chair
– assists the Chair in management of the Chapter
– performs other duties that may be assigned by the Chair

Secretary
- maintains records of Chapters activities and communications
– responsible for all print and electronic communication of Chapter meetings and announcements
– assists in coordination of meetings and events at direction of Chair or Vice Chair
– manages and maintains PhillyCHI website, LinkedIn group, email list, members list, etc.
– performs other duties as assigned by the Chair or Vice Chair

Treasurer
– prepares and submits the annual report to the ACM
– collects all dues, sponsorship fees, pays bills and maintains Chapter’s overall financial records
– completes and submit the Annual Financial Report to ACM Headquarters
– perform other duties as assigned by the Chair or Vice Chair

Note: To hold an officer position, you must be an ACM SIGCHI member; however, membership is not needed until the start of the 2009 term. All new officers will have the full support of retiring officers throughout the upcoming year.

How to Nominate

To nominate yourself or someone you know, email us the following information to phillychi@gmail.com by Monday, November 10, 2008:

Nominee:
Position:
Reason for nomination:
Recommended by:

If you can’t run for office, there will be a number of additional volunteer positions available for 2009 where you can help out.

We look forward to 2009 and your help in keeping our great momentum!

Philly World Usability Day – Transportation – Thu 11/13

Please join UPA Delaware Valley and PhillyCHI in celebrating the 4TH ANNUAL WORLD USABILITY DAY.

Speakers include Kenneth Allendoerfer from the Federal Aviation Administration (FAA) William J. Hughes Technical Center in Atlantic City, NJ, and Scott Page with Interface Studio LLC, an urban design and planning firm based in Philadelphia.

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THEME:
Transportation

WHEN: Thursday, November 13, 2008, 6:00 PM – 8:00 PM

WHERE: Center for Automation Technology (CAT) 061, Building 27A
Drexel University
3100 Market Street
Philadelphia, PA 19104
Google Map: http://tinyurl.com/6gurex
Drexel Campus Map: http://www.drexel.edu/em/directions/map_uc.html

COST: FREE! World Usability Day is free and open to everyone. Food and refreshments will be provided.

RSVP: Seating is limited. To help us plan, please RSVP at http://upadelawarevalley.org/events/event_detail.php?id=11

*Please bring your business card for a chance to win a door prize (details below).
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SPEAKERS

Kenneth Allendoerfer, Federation Aviation Administration (FAA)

User-Centered Research and Development for the Next Generation Air Transportation System

The US air traffic control (ATC) system, one of the nation’s most complex information technology and communication networks, is increasingly plagued by congestion and delays. To address these problems, the FAA has embarked on a major redesign of the system, known as NextGen, which will change how controllers do their jobs and how they interact with technology. Meanwhile, the current generation of controllers, who began their careers using information technology with very different user interfaces and with very limited capabilities, is nearing retirement age. Now that a new generation of controllers is being hired and trained, we have the opportunity to modernize the ATC user interfaces, but which designs are the right ones? Which elements of the old systems should be preserved and which should be replaced? How do we manage this transition without disrupting operations? I will demonstrate and discuss several recent projects at the FAA Research Development and Human Factors Laboratory which use user-centered design and evaluation methods (such as cognitive task analysis, eye tracking, and click path analysis) to explore these issues.

About Kenneth Allendoerfer

Kenneth Allendoerfer is an engineering research psychologist with the Federal Aviation Administration (FAA), based at the FAA William J. Hughes Technical Center in Atlantic City, NJ. For more than 10 years, Mr. Allendoerfer has been conducting human-centered research, development, and evaluation activities examining new air traffic control technology, procedures, and concepts. His research interests include developing new usability metrics, information visualization, usable information security, and human error.

Scott Page, Interface Studio LLC

Making Transit Useful in Philly

Transit Oriented Development (TOD) is a national movement focused on encouraging growth and development in a way that leverages the value of local transit. In Philadelphia, many rail stations are located in areas that are largely vacant and underutilized. This, combined with a strong car culture, leaves Philadelphia’s rail infrastructure – one of the best in the country – largely overlooked.

Interface Studio LLC, an urban design and planning firm based in Philadelphia, was engaged by Neighborhoods Now to explore the opportunities to transform two under-used rail stations in Philadelphia into active and vibrant neighborhood amenities. The lecture will cover the key challenges to making transit useful in Philadelphia and share the findings of the study which tackles TOD as a far-reaching design problem.

About Scott Page

Scott Page founded Interface Studio to test and develop a unique and innovative set of urban design ideas. Scott is an urban designer and planner with degrees from the University of Pennsylvania School of Design and the Georgia Institute of Technology Architecture Department and has more than fourteen years of diverse experience ranging from large-scale master planning to site-specific design and redevelopment strategies. He has been a leader in developing innovative neighborhood plans targeted toward enhancing communication, awareness and empowerment at the community level. Scott was a lecturer at the University of Pennsylvania’s School of Design for more than 10 years and is a regular contributor to Planetizen’s Interchange blog. His research on urban design, emerging technologies and sustainability has been presented and published both in the United States and Europe.

DOOR PRIZES

Grand prize

GPS Navigation System

Additional prizes

TerraPass gift certificates
Traffic by Tom Vanderbilt

PHILADELPHIA EVENT SPONSORS

Platinum Sponsors

Rosetta Marketing – http://www.rosettamarketing.com

Gold Sponsors

MissionStaff – http://www.missionstaff.com
Phena – http://www.phena.com

Silver Sponsors

The iSchool at Drexel University – http://www.ischool.drexel.edu
G2 Interactive – http://www.g2.com

QUESTIONS OR COMMENTS?

Visit the event website http://upadelawarevalley.org/events/event_detail.php?id=11 or contact the organizer at upadelawarevalley@gmail.com.

User-Centered Design Panel – Wed 10/22

User-Centered Design: Keeping It Real

Join us as our panelists discuss why great design isn’t just about design. It’s about people.

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Date: Wednesday, October 22, 2008
Time: 6:00 – 8:00pm * Please be aware that in order to enter Huntsman Hall, you MUST arrive by 6:30pm. *
Location: Huntsman Hall, Room 255, University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104
RSVP: phillychi@gmail.com (please RSVP by Monday, October 20, 2008)
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ABOUT THE DISCUSSION

As design professionals, we strive to create great products and great experiences, both physical and virtual, for the general public or niche markets. But many times — the cynic would say most of the time — we miss the mark. The world is full of things that are difficult and frustrating to use. And that’s because designers make assumptions about how users think and do things.


Great design is user-centric design.

User-centered design (UCD) is an approach that places the user at the center of the design process from the beginning. By understanding real people’s needs and behaviors during the conception and refinement of a design, we can ensure that a new product succeeds.

This discussion will include perspectives on user-centered design from professionals who create experiences in the fields of architecture, interactive design, and product design. Each panelist will present examples and strategies relevant to practitioners of user-centric design in any discipline.

Those interested in architecture, graphic design, human factors, information architecture, interaction design, product design, usability, and user experience

will find the discussion highly informative and challenging.

ABOUT THE PANELISTS

Steve Cleff, Account Planner, Avenue A | Razorfish Philadelphia
Steve manages the Account Planning practice in the Philadelphia office of Avenue A | Razorfish, one of the world’s largest interactive agencies. In this role, his responsibility is to gain the consumer insights that inspire innovation. Always seeking to balance business goals and consumer needs, Steve’s strengths are understanding consumer motivations, how they affect consumer behavior, and how his clients can take advantage. Steve has worked in Interactive Marketing since 1995, in all aspects from upfront strategy to end-stage development.

Zoey Juhng, Design Director, Bressler Group
Zoey carries an unique mix of consultancy, corporate and small business experience. She carries a keen understanding of consumer insights, product strategy, industrial design and manufacturing. With her experience, she is able to strategically customize Bresslergroup’s capabilities with the needs of clients. Winning numerous IDEA, ID Magazine, Good Design, Appliance Design and Medical Excellence awards, she has a proven track record of translating winning innovations into profitable business solutions.

Formerly of Kaz, Inc. Zoey managed the design and innovation process for seasonal and pharmacy consumer product markets. Developing products for brands such as Braun, Vicks, Enviracaire and Honeywell, she led the design team and worked closely with her marketing and engineering counterparts to launch new product innovations.

Zoey is a graduate of Carnegie Mellon University and is actively involved in IDSA. She has also taught as an Industrial Design professor at Philadelphia University.

Michael Summers, Senior Director, Usability, gsi interactive
Michael leads the user research practice at gsi interactive and runs gsi interactive’s state-of-the-art eyetracking lab.

Prior to gsi interactive, Summers held key user research roles at Nielsen Norman Group, Scient, and USWeb/CKS. Most recently, Summers built his own successful user research consultancy where he conducted user research studies throughout the United States, Europe, and Asia for clients like Time Warner-AOL, Avenue A/Razorfish, AT&T, AstraZeneca, Digitas, and the National Council on Aging.
Summers holds a masters from Syracuse University, and has been invited to speak about how user research improves products to the American Center for Design (ACD), the American Institute of Graphic Arts (AIGA), the Association for Computing Machinery’s special interest group in Computer-Human Interaction (SIG-CHI), and the Usability Professional’s Association (UPA). Along with several journal publications, Summers also has co-authored a university textbook called “Creating Websites that Work.”

Maria Keares Wyant, RA, Wyant Architecture
Maria manages design development and construction documentation for many of Wyant Architecture’s projects. Having spent numerous years on the development of award-winning educational and institutional projects, she brings an in-depth knowledge of building systems and materials to the firm’s design process. She approaches each project with clarity of intent and meticulous attention to detail, thoughtfully manipulating space, texture, color and light to strengthen and refine project goals. Maria holds a Bachelor of Architecture degree from Carnegie Mellon University. She is NCARB certified, and is a registered architect in the state of Pennsylvania.

ABOUT THE MODERATOR

Dave Cooksey, PhillyCHI Chair
Dave is a Strategy Lead in Taxonomy & User Insights at gsi interactive, a division of GSI Commerce, a turnkey e-commerce provider located in King of Prussia, PA. Dave’s work is informed by masters degrees in information systems (Drexel University) and social science (University of Illinois).