PhillyCHI Special Event: Double Header with Mark Trammell and Stephen Anderson

PhillyCHI will be hosting two fantastic speakers, Mark Trammell and Stephen P. Anderson on Tuesday, June 8th. Both speakers will be presenting at Jared Spool’s Web App Masters Tour here in Philly, then giving a special evening talk for PhillyCHI.

The first 100 people to arrive will receive a ticket for one free drink, courtesy of the event’s sponsor, The Archer Group of Wilmington, DE. Please register if you plan to attend.

Date: Tuesday, June 8th, 2010
Time: 6:30PM – 8:30PM (Social time from 6:30-7:00PM)
Location: The Blockley Pourhouse
Address: 3801 Chestnut St (38th & Ludlow St)
Philadelphia, PA 19104
(215) 222-1234
Website: http://www.theblockley.com/
Map & Directions: http://tinyurl.com/39pp8u4

Register: http://phillychi-june1.eventbrite.com (Please help us plan by registering for the event)

About the Presentations

“What Can Carl Sagan Teach Us About the Web?” with Mark Trammell

2010 is the 30th anniversary of Carl Sagan’s “Cosmos: A Personal Voyage.” Not only is his explanation of our universe relevant today, it can teach us a great deal about how to create better websites.

•    What can Carl Sagan teach us about the Web?
•    What can constellations tell us about Web analytics?
•    What does man’s ancestry tell us about people choosing to interact via the Web?
•    How does the evolution of the human brain affect a site’s brand?
•    What can we learn from Heike crabs about how our users influence our designs?
•    What does the deciphering of the rosetta stone tell us about people new to a website?
•    How can the search for extraterrestrial life help us understand our users?
•    How can the mating patterns of whales be used to help searchers?
•    What parallels can be drawn between viruses and information architecture?
•    What can the evolution of our solar system tell us about the future of our websites?

About Mark Trammell

User Experience Researcher, Twitter

Mark evaluates the motivations and behaviors of Twitter’s users through extensive user research. Prior to Twitter, Mark conducted user experience and design work at the social news site Digg. He’s been a leading force in the Web Standards Project Educational Task Force. He also has great stories from his time in the Navy. (Ask him what it’s like to jump out of a flying helicopter onto a moving ship.)

“The Art and Science of Seductive Interactions” with Stephen P. Anderson

Remember that “percentage complete” feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn’t a clever interface, IA, or technical prowess that made this a successful feature– it was basic human psychology.

To be good information architects we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs. We’ve spent the last decade perfecting how to create applications that serve our users needs. Now it’s time to create applications that are engaging. It’s time learn a bit about the art and science of seductive interactions. We’ll look at specific examples of sites who’ve designed serendipity, arousal, rewards and other seductive elements into their application, especially during the post signup process when it is so easy to lose people. Examples will mostly include consumer applications such as Muxtape, Dopplr and iLike, where engaging with users through a process of playful discovery is vital to continued use; however, we’ll also look at how these same ideas might work in corporate environment, with a glimpse into a few corporate apps that have succeeded at being playful. Regardless of your current project, the psychological principles behind these example can be applied universally.

In the spirit of “expanding our boundaries,” we’ll look to disciplines like social sciences, psychology, neuroscience and cognitive science for insights. However, attendees will leave with actionable tools and examples making it easier to bridge theory with tomorrow’s deadline. As a profession, we talk about mapping user goals to business goals. But what if this focus on goals is no longer enough? And what if we can’t get users to stick around long enough to see the value in our apps? Come get inspired by examples of applications that have moved beyond just goals, and succeeded in both satisfying and delighting people.

About Stephen P. Anderson

Stephen is an independent consultant based out of Dallas, Texas and is the twisted mind behind UX Roast http://www.uxroast.com/. He explores the art and science of integrating seductive interactions into applications. His presentation style informs, inspires, and entertains. He’s done project work for clients like Frito-Lay, Chesapeake Energy, Sabre Travel Network, and Nokia.

About our Sponsors

The Archer Group

The Archer Group is the Delaware Valley’s fastest growing full-service digital agency, offering regional brands a single integrated partner for digital marketing solutions. The unique integration of creative, technical, and user experience professionals enables Archer to create a wide range of offerings that includes: website development, mobile application creation, online advertising, and social media solutions. Founded in 2003, the Archer Group has received numerous regional and international awards for interactive marketing excellence. It was featured in the 2009 “Philadelphia 100” list of the region’s fastest growing companies and Inc. magazine’s 2008 list of the nation’s fastest growing companies. The company is based in Wilmington, Delaware’s Lower Market Design District (LOMA). Learn more at: http://www.archer-group.com/

The Blockley Pourhouse

The Blockley serves innovative pub cuisine in a warm, relaxed atmosphere with a centrally located stage for live music and a large, square bar to anchor the room. Exposed brick walls, stained oak floors, polished cement floors, stainless steel accents and black-board menus lend a rustic feel to the space. A state-of-the-art sound and lighting system and clear sight lines to the stage make this one of the area’s premiere music venues. Learn more at http://www.theblockley.com/

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at: http://phillychi.acm.org/

Questions?

Please contact the PhillyCHI Officers at phillychi@gmail.com.

PhillyCHI Social: Happy Hour at Kildare's in King of Prussia

Come celebrate late spring/early summer with PhillyCHI at Kildare’s in the western suburbs. Stop by for a pint and some friendly conversation. Kildare’s has two floors, so look for us either downstairs or upstairs (we’ll congregate wherever there is room). All PhillyCHI events are free and open to the public, so feel free to invite a friend!

Date: Thursday, May 27th, 2010
Time: 6:00pm – 8:00pm
Location: Kildare’s Irish Pub
Address: 826 Dekalb Pike, King of Prussia, PA 19406
Phone: 610-337-4772
Google Map: http://tinyurl.com/28b3hr4
Website: http://www.kildarespub.com/main.php
RSVP: phillychi@gmail.com (Nice, but not necessary)

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. For more information visit: http://phillychi.acm.org/.

PhillyCHI Social: Technology and Design-Themed Quizzo

PhillyCHI is pleased to host our third Technology and Design-Themed Quizzo night. Trivia questions will be based on technology, design, architecture, and other related topics. Prizes will be awarded to the first, second, and third place teams. So come socialize with design and user experience professionals, try your hand at trivia, and (hopefully) learn a thing or two, all over tasty food and drinks.

Date: Thursday, May 6th, 2010
Time: 8:00PM – 10:00PM (Game starts at 8PM, so please come early to get a table)
Location: National Mechanics
Address: 22 S. 3rd Street Philadelphia, PA 19106
Website: http://www.nationalmechanics.com/
Map & Directions: http://nationalmechanics.com/philadelphia-hours-directions
Register: To help us plan, please register: http://phillychiquizzo3.eventbrite.com

What is a “Quizzo”?
Quizzo is a live trivia game, usually hosted at a bar. The game is played with teams of two to eight people. Several rounds of questions are held. Questions are read out loud while each team writes down the answers. The team that answers the most trivia questions correctly wins first place.

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at http://phillychi.acm.org.

UX Show and Tell

UX Show and Tell is back in Philadelphia with the generous support of PhillyCHI and MessageFirst on Tuesday, April 27. Pizza and drinks are served when doors open at 6pm, and the workshop will begin promptly at 6:45.

Date: Tuesday, April 27th, 2010
Time: 6:00PM – 8:30PM (Social time from 6:00-6:45PM)
Location: MessageFirst
Address: 230 N 2nd St Suite 2C Philadelphia, PA 19106 (under the Ben Franklin Bridge)
Google map: http://tinyurl.com/yd3uyld
Parking Info: http://www.philapark.org/parkinglocator/parking_locator.aspx
(Moderately priced parking is available in a garage located directly across 2nd Street from Messagefirst)
Register: http://phillychi-uxshowandtell.eventbrite.com/
(Space is limited. Please register early.)

Format

Bring your deliverables to either get useful, implementable feedback or to show unique solutions to potentially common design problems. Drafts/incomplete work welcome. We’ll have a round-table discussion where one person tells the group if they need help with a design problem, or if they are sharing a unique solution that’s worked well for them in the past. Questions and dialogue from the rest of the group are expected and encouraged–this isn’t meant to be one person presenting to an audience!

If you don’t want to bring anything to show, you’re more than welcome to attend and contribute to the discussion.

We’ll decide later where to take the discussions after the workshop is officially over at 8:30 PM.

Participants

As always, all current or prospective user experience designers, information architects, web developers, content strategists, graphic designers, etc. are encouraged to share deliverables or just attend. Paper deliverables are perfectly acceptable, and we’ll also have wireless internet, a projector and screen available for showing work. Feel free to bring deliverables from old jobs, prototypes, pet projects, or anything else you need help with or think could benefit others.

Please RSVP and if you want to share, indicate what you’re bringing so others can bring their own potentially relevant examples.

Big thanks to our host MessageFirst and the continued support from PhillyCHI.

April Meeting: "Revealing Treasures from the Amazon" with Jared Spool

Please join Refresh Philly and PhillyCHI for an evening with Jared Spool. Jared, the founder of User Interface Engineering, returns to Philadelphia to share his experiences observing the user experience of ecommerce systems in his talk, “Revealing Treasures from the Amazon.”

Date: Monday, April 19th, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: National Mechanics
Address: 22 S. 3rd Street Philadelphia, PA 19106
Website: http://www.nationalmechanics.com/
Map & Directions: http://nationalmechanics.com/philadelphia-hours-directions
Register: http://phillychi-refresh.eventbrite.com/
(Space is limited. Please register early.)

Registration is required. National Mechanics will be closed to the public during Jared’s presentation, but the bar and kitchen will be open for those attending. Drinks and refreshments can be purchased at the event.

About the Presentation
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn’t flashy, nor is it much to write home about. But deep within its pages are hidden secrets — secrets that every designer should know about.

If one looks closely at what the team at Amazon has built, it’s filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon’s exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.

In this entertaining presentation, Jared will share some of UIE’s latest research into the hidden treasures of (the) Amazon. You’ll learn:

* The simple Yes/No question that increased revenues by more than $1 billion
* The elegant subtlety of Amazon’s security system
* Why Amazon’s business model is more than meets the eye (and why designers need to care)
* The wins and losses that Amazon has had with social media functionality

About Jared Spool

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

About Our Sponsors

Anikto
Named after the Greek word for “open,” the purpose of Anikto LLC is to explore barrier-free design in a variety of digital contexts. The consultancy operates as a firm evangelist for universal design principles, endorsing the creation of highly utile media that benefits users and meets stakeholder objectives. Recent investigations include the adaptation of virtual technologies to social media initiatives and government-funded accessibility projects. Visit http://anikto.com or follow on Twitter @anikto.

Weblinc
An industry leader in eCommerce and Web development since the early 90s, WebLinc is known for its acclaimed development of flexible, custom online shopping solutions for clients including AAA, Brooklyn Industries, Mighty Leaf Tea and Free People. http://www.weblinc.com/
National Mechanics
National Mechanics’ bar has continually supported the Philadelphia technology community over the years by hosting numerous happy hours, meetups, and events. A bar and restaurant located in Old City Philadelphia, National Mechanics breathes new life into an old edifice. The space is alive, bursting with vibrancy and dynamism from the friendly staff and great food to the eccentric and thought provoking décor. The crowd is a combination from all walks of life, much like Philadelphia, with artists and bikers next to business professionals and students.

About Refresh Philly
Refresh Philly is a community of designers and developers working to refresh the creative, technical, and professional culture of New Media endeavors in Philadelphia. Promoting design, technology, usability, and standards.

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at http://phillychi.acm.org/

Questions?
Please contact the PhillyCHI Officers at phillychi@gmail.com.

Video-on-demand: Designing Communities of Care Will Evans and Amy Cueva

PhillyCHI  March 2010

Speaker: Will Evan and Amy Cueva

Designing Communities of Care

To design Communities of Care, you must commit to writing a narrative of human behavior mediated through time and space. While great strides have been made over the last 40 years drawing on a rich history of Cybernetics and Human-Computer Interaction, those models of interaction are limited in explaining social and psychological modalities of social interaction in physical space and particularly in mediated online spaces which is becoming more the norm for collective and collaborative group social interactions in the healthcare industry.