5th Annual PhillyCHI Design Slam

We are excited to announce PhillyCHI’s 5th annual Design Slam!

Hosted by Bresslergroup at the Marketplace Design Center, Lower Level
2400 Market Street, Philadelphia, PA 19104
(one block from 30th Street Station)
Get Directions

Register on Eventbrite

Each year, attendees participate as either design teams or “research participants” in a fast-paced race to create the best design solution to a truly real-world problem. Awards will be given to the victors, but everyone gets punch and pie!

This year’s event is special. Not only is it the 5th anniversary of the Slam, but it’s also the first time we’re partnering with a sister organization, the Industrial Design Society of America. That’s right – this year we’re doing a hybrid CHI/Industrial Design challenge, facilitated by Rob Tannen, Bresslergroup’s Director of Research.  The project for the Slam this year will include the design and integration of product and user interface design.

What is the Design Slam? The design slam is an annual collaborative event, where a design challenge is presented, and teams have an hour to collaborate on a solution.  Teams then present their solution to the group, and bragging rights go to the winners.  In the tradition of the past Design Slams, we invite observers to watch as the teams collaborate, and last year’s winners are the judges for this year.

HUGE thanks to our partners for this event!

BresslergroupBresslergroup is an award-winning product design and development firm. We provide a full range of services including human factors research, user interface and industrial design, engineering and production sourcing. We work across consumer, commercial and medical categories, with expertise in integrated design processes.

Based in Philadelphia since 1970, Bresslergroup has developed products for clients including Black & Decker, Kodak, and Siemens, has won more than 80 major design awards and has authored more than 125 patents.

Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields.

IDSA organizes the renowned International Design Excellence Award (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world.

IDSA recently created the Human Interaction Section (HIX) a community for the disciplines that converge to collaborate and deliver engaging experiences for both traditional physical products and digital products and services.

PhillyCHI Announces 2011 Officers

Thanks to everyone who voted in the annual PhillyCHI officer election. We’re pleased to announce the results for the 2011 team:

Chair: Michael Carvin
Vice Chair: David Farkas
Secretary: Kelani Nichole
Treasurer: Matt Gregg

We’d like to extend a special thanks to everyone who ran for an officer position. We’re always looking for new people to get involved and bring fresh ideas to the table.

Have a safe and happy holiday season. We hope to see you in 2011!

PhillyCHI Winter Social – Tuesday 12/7/2010

It’s hard to believe, but another year has passed. 2010 was a great year for PhillyCHI. In the past 12 months, we’ve held numerous events, meetings, and socials, all of which were well-attended. Please join us at our annual winter social in celebration of another amazing year. Meet the new officers for 2011 and join us for winter merriment and drinks.

PhillyCHI will provide appetizers and one free drink ticket per person (gratuity for drinks is not included, so please remember to tip your bartender). Please arrive as early as possible to ensure that you receive a drink ticket.

National Mechanics will be hosting a karaoke event (unrelated to PhillyCHI) after the social. Feel free to stick around for some singing and/or listening.

Date: Tuesday, December 7th, 2010
Time: 6:00PM – 8:00PM
Location: National Mechanics
Address: 22 S. 3rd Street Philadelphia, PA 19106
Website: http://www.nationalmechanics.com/
Map & Directions: http://nationalmechanics.com/philadelphia-hours-directions
Register: http://www.eventbrite.com/event/1090689281
(To help us plan, please register)

November Social: Tue 11/23 at Sassafras Cafe

Join us on Tuesday, November 23rd, 2010 for our next happy hour at Sassafras Cafe in Old City. There will be live Jazz from 7:00pm-9:00pm, courtesy of one of our members, Brady Ajay, who will be performing in a Jazz duo. Tell the bartender you’re with PhillyCHI to receive 20% off of drinks.

Date: Tuesday, November 23rd, 2010
Time: 6:00pm-9:00pm (Live music from 7:00pm-9:00pm)
Location: Sassafras Cafe
Address: 48 South 2nd Street Philadelphia, PA 19106-2810
Phone: (215) 925-2317
Google Map: http://tinyurl.com/2dwet2h
Website: http://sassafrasbar.com/
RSVP: phillychi@gmail.com (Nice, but not necessary)

World Usability Day 2010 – Thurs 11/11/2010

Please join PhillyCHI, UPA Delaware Valley, and PANMA for the 6th annual World Usability Day event. This year’s theme is Communication. Speakers include Bob Cooper with Frontier Service Design and Dave Mihalovic with Rosetta.

Refreshments will be served, and door prizes will be awarded. Please bring your business card to enter our drawing for a door prize.

When: Thursday, Nov. 11th, 2010, 6:00pm-8:30pm (6:00pm-6:30pm social time)
Where: University of Pennsylvania
3620 Locust Walk
Steinberg Hall – Dietrich Hall, Room 350 (Ground floor, near Locust Walk entrance)
Philadelphia, PA 19104
Google Map: http://tinyurl.com/yeh4xxd
Cost: Free!

Register: http://2010wud.eventbrite.com

Door Prizes

  • 3 Free Usability Tests (Value $1,750) courtesy of our sponsor Loop11
  • Apple iPod Nano 8GB (Value $150)
  • 2 copies of Storytelling for User Experience by Whitney Quesenbery and Kevin Brooks

Please bring your business card to enter to win a door prize.


Bob Cooper, Frontier Service Design

“Shotgun + Pitbull + School Bus = Success”

Bob Cooper, founder of Frontier Service Design, will share real world examples of how companies have used service design methods to make life easier for their customers (and themselves) while also opening up new opportunities for revenue and more profitable, value-added relationships.

About Bob Cooper

Bob Cooper is a serial entrepreneur who founded one of North America’s first full-service interactive marketing firms, Frontier Media Group, Inc., in 1991. In 1998, Cooper sold Frontier Media Group to Icon CMT, a NASDAQ listed company, and earned his angel investors a 70X return on their investment. Four months later, Qwest Communications, a $3.5 billion telecommunications company, acquired Icon CMT. At Qwest, Cooper served as Senior Vice President in charge of Strategic Consulting and built a nationwide staff.

In 2008, he launched Frontier Service Design, a consultancy that designs new and innovative sources of revenue for client companies, from new startups to well established Fortune 100 corporations.

Cooper has lectured on entrepreneurship, marketing and service design as both adjunct professor and guest lecturer at Penn State, Wharton, Temple, UPenn, Drexel, University of the Arts, Cabrini and Bentley. He earned a Bachelors of Arts degree in journalism in 1983 from Indiana University of Pennsylvania, and lives with his wife and family in Charlestown, Pennsylvania.

Dave Mihalovic, Rosetta Marketing

“Don’t Cross Your Signals: Designing For Variable Interaction Models”

Today our clients are delivering branded experiences not only across channels, but across modalities. As experience designers we’re challenged with delivering a great experience for use on the desktop, touch based mobile devices and even voice based interfaces. In this discussion we’ll explore ways to educate clients while delivering scalable experiences that will work across modalities.

About Dave Mihalovic

Dave has served in senior creative leadership roles with Rosetta for the past 5 years and has worked with key clients including Botox, Panasonic, ACUVUE, Microsoft, and Novartis. He has over 13 years of experience in digital marketing, cross-channel relationship marketing, print and interactive development.

Previously, he served as Interactive Creative Director with both Razorfish and Pierce. While there he led development efforts for companies including American Express, Lifetime Television, Virgin Music, JP Morgan Chase, L’Oreal, Novartis, and Urban Outfitters. Dave also spent time developing next-gen creative solutions for companies like Ogilvy, Xylem and Musikube.

David received his MFA from the Parsons School of Design. He received his BA in Communication Design from Rutgers University.

About Our Sponsors

Platinum Sponsors

Blue Plate Minds

Blue Plate Minds

We’re blue plate minds, a creative staffing agency representing professionals for freelance and permanent hire in the advertising and marketing industry. With 25 years in this business we know that mediocrity kills. That’s why we only represent the top talent. We also know that a personal, hands-on approach with our clients and our candidates helps us create perfect matches. And when that happens, it’s euphoria all around. Visit us at http://www.blueplateminds.com.


Loop11 is an online and DIY usability testing tool that provides quantitative usability metrics on any website, prototypes or wireframes. Now you can conduct usability testing more frequently and faster than ever before. No downloads or coding required, means you and your participants can get started quickly and worry-free. Best of all, your first project is free! See how Loop11 can help you improve the usability of any website.

Sign Up For Free at http://www.Loop11.com.

Silver Sponsors



Looking for just the right job opportunity? Looking to hire just the right candidate? Look no further. We make the search easy. Every day, we meet the area’s top marketing, creative, and interactive technology talent and introduce them to the region’s leading companies.

Profiles is the go-to employment agency in Baltimore, DC, Philadelphia, and Richmond for marketing, creative, and interactive jobs. We recruit professionals for freelance, temporary, and direct hire opportunities. More info at: http://www.careerprofiles.com

About the Participating Organizations

About UPA Delaware Valley

The Delaware Valley Chapter of the Usability Professionals’ Association (UPA) provides networking and professional development opportunities for usability professionals, information architects, designers, and other professionals and students in the Philadelphia metro area, including Philadelphia, southern New Jersey, and Delaware. More information is available at http://upadelawarevalley.org/.

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in human-computer interaction, user experience, usability, and other related disciplines. Learn more at http://phillychi.acm.org/.


The Philadelphia Area New Media Association serves individuals and companies involved in digital development. We are web designers, graphic artists, database developers, programmers, information architects, marketers and other professionals. For more information, visit http://www.panma.org/.

Call for 2011 Officer Nominations

It’s that time of year again—election time! We are looking for nominations to lead PhillyCHI through 2011. Being an officer of PhillyCHI is rewarding as it allows you the opportunity to foster the UX community in Philadelphia while increasing your visibility to the community at large.

If you are interested or know someone who would do a great job and may want to get involved, we want to hear from you. Help us keep up our great momentum. Nominate yourself or someone you know.

Voting Requirements
The election form will be posted to our membership channels, which include our Yahoo! group and our LinkedIn group. To vote in the election, you must be a PhillyCHI member and have access to these groups. If you’re not currently a member but you would like to vote in our upcoming election, you can join by filling out our brief membership form: http://phillychi.acm.org/?page_id=119 (There is currently no fee or charge for PhillyCHI membership.)

Positions Available
You are welcome to run for any of the four officer positions.


  • The principal officer responsible for leading and setting the direction of PhillyCHI
  • Manages activities in accordance with the policies and procedures of the ACM and its bylaws
  • Presides at all meetings of the Chapter

Vice Chair

  • Presides at meetings in the absence of the Chair
  • Assists the Chair in management of the Chapter
  • Performs other duties that may be assigned by the Chair


  • Maintains records of Chapters activities and communications
  • Responsible for all print and electronic communication of Chapter meetings and announcements
  • Assists in coordination of meetings and events at direction of Chair or Vice Chair
  • Manages and maintains PhillyCHI website, LinkedIn group, email list, members list, etc.
  • Performs other duties as assigned by the Chair or Vice Chair


  • Prepares and submits the annual report to the ACM
  • Collects all dues, sponsorship fees, pays bills and maintains Chapter’s overall financial records
  • Completes and submit the Annual Financial Report to ACM Headquarters
  • Perform other duties as assigned by the Chair or Vice Chair

Note: To hold an officer position, you must be an ACM SIGCHI member and an ACM member; however, membership is not needed until the start of the 2011 term.

All new officers will have the full support of retiring officers throughout the upcoming year.

How to Nominate
To nominate yourself or someone you know, email us the following information to phillychi@gmail.com by Friday, November 12th, 2010:

Reason for nomination:
Recommended by:

If you can’t run for office, there are plenty of ways to volunteer. Shoot us an email at any time if you’re available to volunteer.

We look forward to 2011 and your help in keeping our great momentum!

Many Thanks,
2010 PhillyCHI Officers