June Event – User Experience Research

Is there an Academic – Practitioner Divide?

Rather than draw a distinction between academic and practitioner research, Michael Zarro and Michael Carvin will present a view of research based on its contribution to fundamental understanding and considerations of use. Research in the fields of usability/user experience and the social sciences can be more alike than not with motivation and presentation being a primary difference.

In addition to discussing the similarities and differences of academic and practitioner research, they will look at academic research specifically and the role it can play in improving day-to-day projects for UX practitioners. They will share tips on finding the appropriate research papers and articles, understanding their contents and examples of how projects have directly benefited from such research.

Date: Thursday, June 23, 2011
Time: 6 PM – 9 PM (Social time & Announcements from 6-6:30)
Drexel University, Rush Building
30 N. 33rd Street, Room 014
Philadelphia, PA 19104

Pizza and soft drinks will be provided courtesy of the iSchool at Drexel University.

Register for the Event

About our Speakers

Michael Zarro is a doctoral candidate in Information Studies at Drexel University. Research interests include digital libraries, healthcare informatics, search, and social media. He holds an MS in Library and Information Science from Drexel and a BA from The George Washington University. Previous experience includes time spent as a Project Lead / Developer at The University of Pennsylvania, Web Applications Developer at Bryn Mawr College, and Information Architect in industry.

Michael Carvin is a Principal Experience Designer at Red Privet, with more than 16 years of experience in evidence-based design, usability testing, analysis, and information architecture. He seeks to engage, enable and empower everyday people through simple and enriching online experiences. Previous experience includes Trellist Marketing & Technology, where he helped businesses ranging from startups to Fortune 1000 companies realize their business goals through improved user experiences, and at Thomson Peterson’s, an industry leader in college search and selection publications.

About our Sponsor – The iSchool at Drexel

The iSchool at DrexelStudents, faculty, and staff collaboratively uniting technology, people, and information to make a fundamental difference in tomorrow’s knowledge society.

The iSchool defines knowledge society as a society in which citizens collaboratively and freely create and share knowledge, and utilize information and technology to promote growth, prosperity, and well being. The iSchool will actualize its vision by educating citizens and leaders who will be the foundation of tomorrow’s society.