April Event – Field Research Methods in the Business Context

In this presentation, Natalie Hanson, PhD will share her experiences using ethnographic methods (e.g. shadowing) as part of an internally-focused User Experience consulting practice in a large corporation.

Date: Wednesday, April 20, 2011
Time: 6:30 PM – 9:00 PM (Social time & Announcements from 6:30-7:00)
Philadelphia University, Kanbar Campus Center
4201 Henry Avenue, Philadelphia PA 19144

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About the Presentation

Natalie will talk about what ethnographic methods are and the potential benefits of those methods, as well as how she sees them fitting into an overall set of User Experience offerings. She will share some of her insights regarding the impact and value of those methods in relationship to other forms of user research.

Natalie will also talk about the roles & responsibilities within her project team, including how design, research, and business stakeholders work together to ensure the entire project team shares and effectively transmits insights, while delivering business impact through a deeper understanding of the end-user.

About the Speaker – Natalie Hanson, PhD

Natalie Hanson, PhD has been working and researching at the intersection of business strategy, technology, social science, and design for nearly fifteen years. Natalie’s research explores the ways in which institutions respond to macro-economic, industry, and regional trends, and how those organizational changes affect the lives of employees. She currently holds the position of Global Senior Director, Strategic Programs & User Experience Consulting at SAP. In her role, she is responsible for identifying emerging trends from market data, executive messaging, and user experience research, and using those insights to create and execute innovative and pragmatic programs aligned with corporate strategy.

About our Sponsor

Philadelphia University’s College of Design, Engineering and Commerce (DEC) brings the multiple disciplines of design, engineering, and business into an innovative, integrated educational experience that will prepare students with multidimensional understandings that they will need to be successful in their rapidly evolving fields of choice.

Many students will enter jobs that did not exist when they began their education. These students will need process-based skills that are portable to future challenges not yet known. Students also need to develop perspectives that allow them to view their futures on a continuum that includes “white spaces” where new fields may emerge as a result of social, political, environmental, economic, and technological forces. A notable example is social media, which has led to transformation and democratization of branding and product development.

Philadelphia University DEC graduates will be informed and versatile professionals with knowledge and skills that are transferrable across increasingly dynamic professional boundaries.