World Usability Day 2010 – Thurs 11/11/2010

Please join PhillyCHI, UPA Delaware Valley, and PANMA for the 6th annual World Usability Day event. This year’s theme is Communication. Speakers include Bob Cooper with Frontier Service Design and Dave Mihalovic with Rosetta.

Refreshments will be served, and door prizes will be awarded. Please bring your business card to enter our drawing for a door prize.

When: Thursday, Nov. 11th, 2010, 6:00pm-8:30pm (6:00pm-6:30pm social time)
Where: University of Pennsylvania
3620 Locust Walk
Steinberg Hall – Dietrich Hall, Room 350 (Ground floor, near Locust Walk entrance)
Philadelphia, PA 19104
Google Map:
Cost: Free!


Door Prizes

  • 3 Free Usability Tests (Value $1,750) courtesy of our sponsor Loop11
  • Apple iPod Nano 8GB (Value $150)
  • 2 copies of Storytelling for User Experience by Whitney Quesenbery and Kevin Brooks

Please bring your business card to enter to win a door prize.


Bob Cooper, Frontier Service Design

“Shotgun + Pitbull + School Bus = Success”

Bob Cooper, founder of Frontier Service Design, will share real world examples of how companies have used service design methods to make life easier for their customers (and themselves) while also opening up new opportunities for revenue and more profitable, value-added relationships.

About Bob Cooper

Bob Cooper is a serial entrepreneur who founded one of North America’s first full-service interactive marketing firms, Frontier Media Group, Inc., in 1991. In 1998, Cooper sold Frontier Media Group to Icon CMT, a NASDAQ listed company, and earned his angel investors a 70X return on their investment. Four months later, Qwest Communications, a $3.5 billion telecommunications company, acquired Icon CMT. At Qwest, Cooper served as Senior Vice President in charge of Strategic Consulting and built a nationwide staff.

In 2008, he launched Frontier Service Design, a consultancy that designs new and innovative sources of revenue for client companies, from new startups to well established Fortune 100 corporations.

Cooper has lectured on entrepreneurship, marketing and service design as both adjunct professor and guest lecturer at Penn State, Wharton, Temple, UPenn, Drexel, University of the Arts, Cabrini and Bentley. He earned a Bachelors of Arts degree in journalism in 1983 from Indiana University of Pennsylvania, and lives with his wife and family in Charlestown, Pennsylvania.

Dave Mihalovic, Rosetta Marketing

“Don’t Cross Your Signals: Designing For Variable Interaction Models”

Today our clients are delivering branded experiences not only across channels, but across modalities. As experience designers we’re challenged with delivering a great experience for use on the desktop, touch based mobile devices and even voice based interfaces. In this discussion we’ll explore ways to educate clients while delivering scalable experiences that will work across modalities.

About Dave Mihalovic

Dave has served in senior creative leadership roles with Rosetta for the past 5 years and has worked with key clients including Botox, Panasonic, ACUVUE, Microsoft, and Novartis. He has over 13 years of experience in digital marketing, cross-channel relationship marketing, print and interactive development.

Previously, he served as Interactive Creative Director with both Razorfish and Pierce. While there he led development efforts for companies including American Express, Lifetime Television, Virgin Music, JP Morgan Chase, L’Oreal, Novartis, and Urban Outfitters. Dave also spent time developing next-gen creative solutions for companies like Ogilvy, Xylem and Musikube.

David received his MFA from the Parsons School of Design. He received his BA in Communication Design from Rutgers University.

About Our Sponsors

Platinum Sponsors

Blue Plate Minds

Blue Plate Minds

We’re blue plate minds, a creative staffing agency representing professionals for freelance and permanent hire in the advertising and marketing industry. With 25 years in this business we know that mediocrity kills. That’s why we only represent the top talent. We also know that a personal, hands-on approach with our clients and our candidates helps us create perfect matches. And when that happens, it’s euphoria all around. Visit us at


Loop11 is an online and DIY usability testing tool that provides quantitative usability metrics on any website, prototypes or wireframes. Now you can conduct usability testing more frequently and faster than ever before. No downloads or coding required, means you and your participants can get started quickly and worry-free. Best of all, your first project is free! See how Loop11 can help you improve the usability of any website.

Sign Up For Free at

Silver Sponsors



Looking for just the right job opportunity? Looking to hire just the right candidate? Look no further. We make the search easy. Every day, we meet the area’s top marketing, creative, and interactive technology talent and introduce them to the region’s leading companies.

Profiles is the go-to employment agency in Baltimore, DC, Philadelphia, and Richmond for marketing, creative, and interactive jobs. We recruit professionals for freelance, temporary, and direct hire opportunities. More info at:

About the Participating Organizations

About UPA Delaware Valley

The Delaware Valley Chapter of the Usability Professionals’ Association (UPA) provides networking and professional development opportunities for usability professionals, information architects, designers, and other professionals and students in the Philadelphia metro area, including Philadelphia, southern New Jersey, and Delaware. More information is available at

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in human-computer interaction, user experience, usability, and other related disciplines. Learn more at


The Philadelphia Area New Media Association serves individuals and companies involved in digital development. We are web designers, graphic artists, database developers, programmers, information architects, marketers and other professionals. For more information, visit