PhillyCHI July Event: "8 Guiding Principles for Prototyping" with Todd Zaki Warfel – Thursday, July 24, 2008

* Please join us for an expert and seasoned look at prototyping and its application in Design. *

Date: Thursday, July 24, 2008
Time: 6 – 8PM (social and networking time from 6 – 6:30)
Location: Messagefirst, 230 N 2nd Street, Suite 2C, Philadelphia, PA 19106 (practically under the Ben Franklin Bridge)
Phone: 215-825-7423
Parking Locator:


About this Presentation
Have you ever wanted to introduce prototyping into your organization’s design prcess but weren’t sure of where to start? Or do you currently practice prototyping and need some fresh ideas?

At this month’s PhillyCHI event, Todd Zaki Warfel will present eight guiding principles for prototyping and will perform a hands-on demonstration of several techniques. In addition to an overview of how and when to use prototyping in the IA/UX process Todd will also provide some techniques for the more seasoned veteran.

About the Speaker
Todd Zaki Warfel is a Principal and Founder of Messagefirst, a Philadelphia-based design research consultancy, where he blends research and design to evolve products in innovative and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He is an active speaker and member of a number of industry communities and organizations, including the Information Architecture Institute, Interaction Design Association and Usability Professionals’ Association.

Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citi, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorola, Palm and SBC.

Todd currently lives in Philadelphia and blogs at His upcoming book, Practical Prototyping: A Practitioner’s Guide to Prototyping from Rosenfeld Media, will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book will discuss how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in and test feasibility with your development team. It is anticipated to be available later this year.

Those interested in obtaining a copy of Todd’s upcoming book can learn more at

For more information about Messagefirst, visit