PhillyCHI April Event: "Site Search Analytics: Conversations with Your Customers" by Louis Rosenfeld

Date: Wednesday, April 2, 2008
Time: 6 – 8PM (social time from 6 – 6:30PM)
Location: Messagefirst
230 N 2nd St. Suite 2C
Philadelphia, PA 19106
(215) 825-7423
Map: http://tinyurl.com/yqsvqv
RSVP: Please help us plan & sign up at phillychi@gmail.com

About the Presentation
Any site with a search engine captures users’ search queries. This is real data that’s plentiful and inexpensive to acquire, and not necessarily difficult to analyze. Site search analytics tells you what users really want from your site—in their own words—and how well you’re meeting those needs. This session covers the basics of search analytics for web designers, showing how you can identify, diagnose, and fix major problems with your site’s content, metadata, navigation, and search functions.

About the Speaker
Louis Rosenfeld is founder of Rosenfeld Media, a new publishing house focused on short, practical books on user experience design. As an information architecture consultant, he has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of “Information Architecture for the World Wide Web” (O’Reilly & Associates; 3rd edition, 2006) and the forthcoming “Site Search Analytics: Conversations with Your Customers” (Rosenfeld Media, 2008). Lou co-founded the Information Architecture Institute and UXnet, the User Experience Network. He blogs regularly at louisrosenfeld.com.

About Our Sponsor
Messagefirst is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don’t just redesign products and service – we actually work with your team to plan and implement the design solution.

To learn more about Messagefirst, please visit: http://www.messagefirst.com