Communities of Care: Strategic Social Interaction Design in the Health & Wellness Industry – with Will Evans

Please join us this Thursday, March 25th, for “Communities of Care: Strategic Social Interaction Design in the Health & Wellness Industry” with Will Evans.

Date: Thursday, March 25, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Baiada Center for Entrepreneurship
Drexel University
3225 Arch Street, Philadelphia, PA 19104
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About the Presentation
Social Interaction Design is not web design. It’s not interaction design. It’s about designing complex ecosystems that support conversation, collaboration, intimacy — in short, community. Problem is, many people – even in the IxD world – don’t understand what conversation is, or how to create engaging communities.

Many healthcare providers and startups are rushing to deliver on the promise of creating supportive online communities for people while simultaneously trumpeting personal health records and electronic health records at the same time creating potential privacy and trust issues.

To design Communities of Care, you must commit to writing a narrative of human behavior mediated through time and space. While great strides have been made over the last 40 years drawing on a rich history of Cybernetics and Human-Computer Interaction, those models of interaction are limited in explaining social and psychological modalities of social interaction in physical space and particularly in mediated online spaces which is becoming more the norm for collective and collaborative group social interactions in the healthcare industry.

About Will Evans
Will Evans is Director, Experience Design for Semantic Foundry with 14 years industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for social network analytics and terrorism modeling at AIR Worldwide, UX Architect for social media site He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Prior to Curl, Will was an interaction designer for Dataware working on various search (Northern Light) and KM related product suites including KM Suite II and QueryServer.

Will earned an mba as well as masters degrees in human-computer interaction and cognitive psychology. His passions include design and critical theory, information architecture, information visualization and red wine. He lives in Washington, D.C., drinks far to much coffee, wears only black, and was Design Co-Chair for the IxDA’s Interaction 10 conference in Savannah, Georgia in February, 2010. He was recently elected to the board of directors of the Information Architecture Institute.

About Our Sponsor, Digitas Health
Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. With offices in Philadelphia, New York, and London, Digitas Health is the health agency of Digitas, a member of the Paris-based Publicis Groupe S.A. (Euronext Paris:  FR0000130577), the world’s fourth-largest communications group and second-largest media counsel and buying group, and a global leader in digital and healthcare communications.

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at

Please contact the PhillyCHI Officers at