Mapping the User Experience with Chris Cavallucci

In “Mapping the User Experience,” Chris Cavallucci will provide a framework for mapping concepts to create visualizations, spatial representations, or relationships which would otherwise take much effort to describe only in words.

: Wednesday, February 24, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Steinberg Hall – Dietrich Hall, Room 211
University of Pennsylvania
3620 Locust Walk Philadelphia, PA 19104
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About the Presentation

Chris will also discuss a variety of map types, including site maps, user flows, brainstorming notes, click paths, and application components. To help demonstrate the value in each type, Chris will walk us through using concept maps to:
  • Create meaningful relationships and structure, where we catalog and classify functions, pathways, behaviors, hierarchies and events;
  • Gather requirements, plan, and consolidate information for a project
  • Discover complex concepts and think visually
Lastly, Chris will demonstrate some different tools and methods he’s used to create and share these maps, as well as his experiences with them.
About Chris Cavallucci

Chris is a User Experience Architect based in the Philadelphia area. His work engages teams across multiple disciplines including engineering, product design, marketing, and business strategy. As a software quality consultant, he has worked on numerous enterprise information systems design and development projects in the financial services, pharmaceutical, RFID/logistics, and technology industries. On a full-time basis, he has worked for several entrepreneurial firms including TMX Interactive, Patron Solutions/Comcast-Spectacor, and Exclaim, a mobile phone media company. Chris helps customers enhance their experience designs and brand relevance.

In addition to holding a Masters of Information Systems degree from Drexel University and an undergraduate degree in Psychobiology from Albright College, he actively participates in PhillyCHI, IxDA, IAI, and ASQ.
About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at

Please contact the PhillyCHI Officers at