PhillyCHI October Meeting – Dennis Schleicher & the Raiders of the Lost Glove Box: How Anthropology and Web Design Go Together

Please join us for a very interesting discussion of anthropology and design at this month’s PhillyCHI meeting.

Date: Tuesday, October 30th
Time: 6:00PM – 8:00PM
* Refreshments & socializing from 6:00PM – 6:30PM *
Location: Wu & Chen Auditorium, Levine Hall, University of Pennsylvania
Address: 3330 Walnut Street, Philadelphia, PA 19104
Please RSVP:

About the Presentation

In this presentation, Dennis will share some of his adventures using anthropological tools to inform design including some fascinating insights uncovered from raiding people’s glove boxes, which directly drove the experience design of the Ford vehicles owners’ website. The presentation will help attendees begin to look at Web Design through an anthropological lens, shedding new light on old design problems.

Dennis will also discuss some of the cutting edge ideas and methodologies recently presented at the EPIC2007, the premier international event for practitioners of ethnographic work in industry (not academic). In addition, he will speculate as to what might be some near-term trends we all should take note of.

About the Presenter

Mr. Schleicher is a Senior Information Architect at in Baltimore Maryland. He has a background in business and industrial anthropology and has been working awhile in the field of information technology and culture. He later moved into Information Architecture and found, to his surprise, that many anthropological tools and skills were very useful to IA and Web design.

Learn about Dennis at:

About Our Sponsor


Messagefirst is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don’t just redesign products and service – we actually work with your team to plan and implement the design solution.

To learn more about Messagefirst, please visit: