PhillyCHI September Meeting – A Hands-On Introduction to Eyetracking

Date: Thursday, September 27, 2007
Time: 6:00PM – 8:00PM
* Refreshments & socializing from 6:00PM – 6:30PM *
Location: GSI Commerce
1075 First Avenue, King of Prussia, PA 19406
* Please note: this is event is not at GSI headquarters (935 First Avenue) but at the GSI Interactive building (1075 First Avenue). *

More Than an Introduction to Eyetracking

We’ve all attended “Intro to…” presentations that are long on generalities and summary, but don’t really provide the specifics we need to decide if a new method is right for us. This introduction has been specifically designed to be very hands-on, providing attendees with an introduction that will actually help them understand and use eyetracking.

For PhillyCHI’s September meeting, Jean E. Fox, Ph.D., Kathryn Summers, Ph.D., and Michael R. Summers, M.S. will introduce participants to a brief history of eyetracking, explain some of the basic theoretical and methodological foundations of the research, and share how it can benefit usability testing. They will then conduct a live study that will allow volunteers to use the eyetracker to attempt tasks in front of their fellow participants. They will then briefly discuss how and why to set up eyetracking studies and how these evaluations are different from standard usability tests.

They’ll cover topics such as
* designing the study (specifically selecting tasks and whether to use think aloud),
* recruiting participants, and
* setting up the test environment

After the eyetracking demonstration, the presenters will briefly analyze the data and demonstrate Tobii’s data analysis software before embarking on several case studies that show detailed examples of how eyetracking data was used in real client deliverables. The focus will be on how eyetracking provides practical input to solve specific user-centered design issues. Implications for eyetracking on current research, and question-and-answer with attendees will cover a range of topics including practical ways to start using eyetracking in an affordable way.

Whether you are planning to introduce eyetracking into your user research practice, are currently using eyetracking, or are simply want to learn more about the technology and methodology of eyetracking, you are sure to get a lot of this engaging presentation and demonstration.

About the Presenters

Jean E. Fox, Ph.D., Bureau of Labor Statistics
Jean Fox has been involved in the usability field since 1988, when she joined American Institutes for Research. At AIR, she worked on a variety of projects for government and industry clients. Currently, Jean works at the Bureau of Labor Statistics, where she is responsible for the usability efforts in the design of data collection applications for the Consumer Price Index and a variety of other BLS programs. She has presented at numerous usability-related conferences and workshops.
Jean has been involved in BLS’ recent effort to incorporate eyetracking into their usability evaluations. She and her colleagues are working to incorporate their lessons learned from this effort to refine their methodology. She will share her experience with others learning to incorporate eyetracking into their usability methodologies.

Kathryn Summers, Ph.D., SUMMERS Consulting / University of Baltimore
Kathryn was one of the first researchers in the DC Metro area to begin using eyetracking. She introduced NN/g, HFI, and several other organizations to eyetracking. She teaches user research, usability testing, and interaction design for the University of Baltimore’s master’s program in Interaction Design and Information Architecture. Her consulting work integrates the theoretical and the concrete through usability testing and usability design reviews. She rigorously applies recognized usability principles and test methods to careful, detailed observations of user interactions.

Along with a host of projects for major corporations, she has done research about navigation, on-line reading comprehension, and information design. She has spoken at a number of international research conferences, and published in industry journals.

Michael R. Summers, M.S., SUMMERS Consulting
Prior to founding SUMMERS Consulting, Michael was User Experience Specialist with Nielsen Norman Group, Director of User Research with Scient New York, and Senior Information Architect with USWeb/CKS Washington DC. He has advised several global organizations about user experience, including AltaVista, AstraZeneca, GSI Commerce, Major League Baseball, Morgan Stanley, Pfizer, REUTERS, and The National Council on the Aging.

Michael has been invited to speak about user-centered design to the American Center for Design, the American Institute of Graphic Arts, the Association for Computing Machinery’s special interest group in Computer-Human Interaction, and the Usability Professional’s Association.

About Our Sponsor

gsi commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. GSI Commerce began its e-commerce business in 1999 and initially targeted the sporting goods category. Since fiscal 2001, they have expanded their reach and now offer solutions to companies in seven additional retail categories: apparel, health & beauty, consumer electronics, entertainment, home, jewelry & luxury goods and toys. GSI Commerce provides e-commerce solutions for more than 50 partners. They provide solutions for their partners in the United States through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. They employ approximately 1,550 people, the majority of which are based at headquarters in King of Prussia, Pa., two fulfillment centers in Kentucky and customer care center in Melbourne, Fla. GSI also offers international e-commerce solutions through GSI Commerce Europe Inc., a wholly owned subsidiary of GSI Commerce. GSI Commerce trades on the Nasdaq Stock Exchange under the symbol, GSIC.

To learn more about GSI Commerce, please visit: