AIGA | PhillyCHI Joint Meeting – Nathan Shedroff: Sustainable Design Strategy

Please join AIGA Philadelphia and PhillyCHI in welcoming Nathan Shedroff to Philadelphia. Nathan will help kick off DesignPhiladelphia by presenting a discussion of design, business, and sustainability, and the connections between them, in a clear and easy way that will inspire you to integrate these perspectives, techniques, and tools into your practice. This event is free and open to the public.

Date: Wednesday, October 7, 2009
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Tyler School of Art, Room B004
Temple University
2001 N. 13th Street
Philadelphia, PA 19122
Public transportation: Tyler is conveniently located a few blocks from both the Temple University SEPTA station and the Susquehanna-Dauphin subway stop
Parking & Parking Map: and

About the Presentation
Sustainable Design Strategy
The worlds of design (and design thinking), business (and strategy), and sustainability are drawing ever more tightly together. To approach either perspectives without the others is becoming less possible and more important. Nathan Shedroff will make these domains, and the connections between them, clear and easy to follow and inspire you to integrate these perspectives, techniques, and tools into your practice.

About the Presenter
Nathan Shedroff is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful, as well as related fields, Interaction Design and Information Design. He speaks and teaches internationally and has written extensively on design and business issues, including, “Experience Design 1” and “Making Meaning.” Nathan is a serial entrepreneur, works in several media, and consults strategically for companies to build better, more meaningful experiences for their customers. His latest book, “Design is the Problem” from Rosenfeld Media, is an exhaustive primer on sustainable design.

Lately, Nathan has spent a lot of time building strategies for start-ups and established firms using a variety of online technologies to deliver new solutions that enhance and evolve their online brand, develop new offerings, and enhance their customer relationships. He also consults on corporate strategies for sustainability since earning his MBA in Sustainable Management.

You can learn more about Nathan at:

About Our Sponsors
Graphic and Interactive Design Program at Tyler School of Art
GAID at Tyler School of Art is known for the quality and rigor of its BFA and MFA programs. GAID’s mission is to educate designers who aspire to practice design for communication at the most creative levels of the profession. Tyler’s graduates are working in all areas of the design industry.

The GAID facilities in Tyler’s new home on Temple’s main campus are spacious and state-of-the art. Tyler students have ready access to a rich array of academic courses. The proximity to students from Temple’s many programs in academics and the arts offers the breadth of experience that is essential to the designer’s education. To learn more about GAID, visit:

Bresslergroup develops innovative product solutions via integrated user research, interaction and industrial design and production engineering. Since its founding in 1970, Bresslergroup has won more than 80 major design awards including IDEA, MDEA, iF Hanover and Appliance Design. Bresslergroup has also authored more than 120 patents. For more information, please visit:

About AIGA Philadelphia
AIGA, the professional association for design, is the premier place for design—to discover it, discuss it, understand it, appreciate it, be inspired by it.

AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA stimulates thinking about design through journals, conferences, competitions and exhibitions; demonstrates the value of design to business, the public and government officials; and empowers the success of designers at each stage of their careers by providing invaluable educational and social resources.

Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. AIGA now represents more than 22,000 design professionals, educators and students through national activities and local programs developed by 64 chapters and 240 student groups. AIGA is a nonprofit, 501(c)(3) educational institution.

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at