PhillyCHI | UPAPA Joint Meeting – Jared Spool

“Brave New World: Usability & Web 2.0″
Date: Monday July 23, 2007
Time: 6:00 pm – 8:30 pm
* Meet & greet from 6:00 pm – 6:30 pm *
Location: Berger Auditorium, Skirkanich Hall, University of Pennsylvania
210 South 33rd Street, Philadelphia, PA 19104
RSVP: Space is limited so RSVP early!

About This Event
Once again, everything is exciting. The advent of social networks, APIs, mashups, RSS, aggregators, and folksonomies promise a world where the information and services we’ve always wanted are delivered right to our browser.

However, delivering on the promise is easier said than done. Moving from a great concept to an exceptional user experience proves to be more of a challenge than many people thought. What works on a small scale is a very different story, when put into production.

As Spiderman’s Uncle Ben pointed out, “With great power comes great responsibility.” Just because we can do all these things doesn’t mean we should do them. In the early 1980’s, the cheap availability of laser printers and digital fonts produced a plethora of documents that more resembled ransom notes than professional publications. We could easily imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.

In this entertaining and informative presentation, Jared will show examples of the usability challenges we face as the web continues to change and evolve. He’ll discuss the implications of “The Long Tail”, the introduction of a mashup mentality in business environments, and how basic techniques, such as usability testing and field studies, change when social network is at the center of the design.

About Jared Spool, Founding Principal, UIE
If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

About User Interface Engineering (UIE)
User Interface Engineering is a leading research company, specializing in helping design professionals produce delightful and enticing user experiences. They work with all of the top organizations in the technology space and help thousands of designers every year. Hosting events, such as the annual User Interface Conference and the brand new Web App Summit, UIE continues to push the envelope of new design practices and techniques.

You can find more information about UIE and learn about their latest research at

About the Sponsor: Refinery, Inc. now G2
This event is sponsored by Refinery, Inc., now known as G2, an award-winning Advertising Age Top 30 interactive agency servicing area Fortune 1000 clients.

You can learn more about Refinery at