PhillyCHI June Meeting – Austin Govella

“Maximum Value Design: Strategies for Creating a Larger Impact on the Business”

* Please join us this month as Austin Govella presents six strategies for providing maximum value design for your organization, business, and clients. *

Date: Thursday, June 28, 2007
Time: 6 – 8 pm
* Meet & greet from 6 – 6:30 pm *
Location: Berger Auditorium, Skirkanich Hall, University of Pennsylvania
210 South 33rd Street, Philadelphia, PA 19104
RSVP: – Please RSVP by Wednesday, June 27, 2007

About the Presentation: The world over, designers are busy with day-to-day projects and business as usual that they can’t find time to work on bigger issues, the mythical strategic design.  This prevents designers from offering input that impacts the entire organization.

Fortunately, strategic design isn’t a type of work: it’s a way you work.

We can adjust our tools and techniques to become more relevant and offer more value to our organizations. By changing how we approach specific tasks, we can transform lessons from small projects into frameworks that guide entire systems.

This presentation will discuss six experiences, collected from experience collected at global IT companies, universities, political campaigns, interactive agencies, and financial institutions that shows how common design deliverables can be used to influence – and change – the broader organization.

Though the examples and strategies are useful for practitioners of any skill level in any discipline, newer and intermediate information architects, interaction designers, and user experience designers will learn the most.  Those interested in design strategy, information architecture, or user experience management will find the presentation especially useful.

About the Presenter: Austin Govella works as a Senior Information Architect with Comcast Interactive Media. In his off-time, Austin works as a development editor for Boxes and Arrows (, the web’s premier user experience and design publication.

He writes about IA, design, and business on his blog, Thinking and Making (