PhillyCHI | UsabilityNJ Joint Meeting – Jared Spool: What Makes a Design Seem Intuitive? Wednesday, July 15

Please join us as Jared Spool discusses crafting intuitive designs that are not only usable but delight users. All PhillyCHI and UsabilityNJ events are free and open to the public.

Date: Wednesday, July 15, 2009

Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)

Location: Bossone Center Auditorium, Drexel University

31st & Market Streets Philadelphia, PA 19104

Driving directions, public transportation, and parking

About the Presentation

Everyone wants an “intuitive” interface: the users, the designers, and the content publishers. But building them is hard. User Interface Engineering’s recent research has given insight into why it’s hard and how to get past major obstacles.

To build an “intuitive” interface, a designer has to do two things: (1) Take complete advantage of what the user already knows, so what they see is completely familiar to them and (2) make the act of learning anything new completely imperceptible to the user. It turns out, if the interface requires the user to realize they are learning something, the “intuitive” label disappears instantly.

In this talk, Jared will show:

- How users need both tool knowledge and domain knowledge to complete their tasks

- How simple problems with designs can cause big problems for users

- What successful teams are doing to create experiences that delight

Jared will show examples from Microsoft Word, MSN, Google Talk, Flickr, Avis, and many more.

About the Presenter

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

About Our Sponsors

Digitas Health

Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. Headquartered in Philadelphia, the company is a 2009 Webby Award winner and the MM&M Agency of the Year, and has been recognized as having some of the best work perks in the country by  Visit or follow us on Twitter @Digitas_Health.

Happy Cog

Founded by visionary Jeffrey Zeldman and staffed by creative superstars, Happy Cog delivers beautiful websites that never lose sight of the human being using them. From site structure to interface design, from branding to content development, Happy Cog’s people are the authorities. Visit us at

The iSchool at Drexel

Founded in 1892, The iSchool at Drexel educates students in information science and technology at the bachelor’s, master’s and doctoral levels and features Drexel University’s Cooperative Education program. The College’s mission is to empower society by uniting people, technology, and knowledge through innovative education and research. The iSchool is home to three bachelor of science degrees, in information systems, information technology, and software engineering; three master’s degrees in library and information science, information systems, and software engineering; and a PhD in information studies. The college’s Master of Science in Library and Information Science is ranked 9th in the nation by U.S. News & World Report. TheiSchool at Drexel is a founding member of the iSchools Caucus of 21 prominent colleges dedicated to preparing students for careers in the iField — connecting people, information and technology. For more information visit:

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at

About Usability NJ

UsabilityNJ, the New Jersey chapter of the Usability Professionals Association, is an organization of professionals in user interface design and development and related fields that supports usable design in products and services. Learn more at