PhillyCHI May Meeting – Collaging: What Your Users Wish They Could Tell You

* Please join us this month at Avenue A | Razorfish Philadelphia for an introduction to Collaging, a research method employed to elicit user attitudes and associations. Space is limited, so sign up early! *

Date: Thursday, May 17, 2007
Time: 6 – 8 pm
* Wine & cheese from 6 – 6:30 pm *
Location: Avenue A | Razorfish Philadelphia
417 North Eighth Street, 2nd Floor, Philadelphia, PA 19123
Phone: 267-295-7100
RSVP: – Please RSVP by Monday, May 14th

Avenue A | Razorfish will present an overview of the User Research method of Collaging

Collaging is an exercise where users select randomly chosen images that represent the type of experience they seek. Users then have a conversation with the moderator about the reasons behind their choices. The data generated from this exercise provides insight into the context users bring to a specific interaction, enabling design teams to create valuable user experiences.

This presentation will explain the development of the method of Collaging, how to perform it, when it is useful, when it is not, and how to apply findings. In addition, examples from case studies will be discussed, and a live Collaging exercise will be performed with participants from the audience to generate data used for the new PhillyCHI website.

About Our Sponsor:
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish synthesizes technology with a great understanding of customer needs and provides solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience.

As one of the largest interactive agencies in the U.S., Avenue A | Razorfish offers clients unmatched advertising and Web site development services and unparalleled solutions for managing the complete customer lifecycle through an integrated, online channel.

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