May 20 PhillyCHI Meeting: Personas & Scenario-Based Design

Want to learn more about personas and what they are, why they are useful, and how to create them? Join us for an engaging discussion with Jerilyn MacLaren-Hall, an MISI Experience Strategist about personas and how she has leveraged them in many of her design and development projects.

Date: Wednesday, May 20, 2009
Time: 6:00pm – 8:00pm (social/networking from 6:00-6:30pm)
Location: Penn State Great Valley, Room 131
Address: 30 E. Swedesford Road, Malvern, PA 19355
Phone: 610-648-3200

About the Presentation

Ever thought it would be great if you could have users of your new website, application, product, or experience by your side for every step of the design/development lifecycle? Do you often find yourself trying to “guess” which of ten great ideas your audience will find most useful? Is your team often at odds with itself – developers vs. designers, product guys vs. “the business?”

Updating your development lifecycle methodology to include persona creation as part of the upfront design and requirements phase can help solve challenges like those listed above and many others by bringing your audience into the back offices, conference rooms, and development pods where decisions are made.

Benefits can include:

  • Creating a shared understanding of the real people who will be interacting with your new website, application, product, or experience
  • Focusing decisions and solutions on what your audience needs based on good data – not assumptions
  • Eliminating tasks / features that do not directly map to user needs by helping them accomplish their goals

About the Presenter

Jerilyn MacLaren-Hall is a Strategist at MISI Company who has been promoting User Experience and Human Interaction Design for 8 years with a particular focus on the Communications/ High Tech (CHT) and Media & Entertainment (M&E) industries. Prior to joining MISI company, Jerilyn lead Accenture’s North American CHT/M&E User Experience Labs. Her project and research efforts included multi-screen/”trivergence”, mobile web design and advertising, Web 2.0 and Enterprise Portals, Service and Support, accessible design for enterprise communication services management applications, professional networking for Small Business portals, and end-to-end customer experience for broadband customers in the US (cross channel). During her career, Jerilyn has worked with CHT/ M&E clients such as: Time Warner, Web MD, AT&T, Verizon, T-Mobile, BT, Bell Canada, TelMex, Telstra, Best Buy, SAP, and Microsoft. Some of her other clients include: KPMG, D&B, J&J, P&G, Merrill Lynch, Farmers, USDA,, and Expedia.

About MISI Company

MISI COMPANY provides User Experience and Technical Resources consulting to Fortune 500 and mid-market organizations in the public and private sector. In business for more than 30 years, MISI’s team of staffing professionals, technology thought leaders, certified usability analysts, interface designers, and system architects strive to build and enhance our client relationships as subject matter experts and industry leaders.

MISI’s User Experience (UX) group helps clients ensure the mutual success of every interaction between the business and its audience. Whether the UX team is evaluating the performance of existing interactions and user interfaces, designing and developing new ones, or validating business concepts and prototypes, MISI provides the objective, evidence-based guidance necessary to craft experiences that deliver both qualitative and quantitative business results, such as increased utilization, sales or user satisfaction, higher productivity, or maximized ROI.

MISI’s Technical Resources group sources the most sought-after technical talent currently available. We provide access to quality candidates in web technology, application development and infrastructure support. MISI has more than 500 consultants staffed in a myriad of capacities from Project Managers, Business Analysts, and Architects to Developers, Testers and Help Desk.

About Penn State Great Valley

Penn State Great Valley School of Graduate Professional Studies offers master’s degrees to working professionals in the fields of:

  • Software Engineering – offering study in service-oriented architecture, product line architecture, software design, agile development, and the management of software systems
  • Systems Engineering – offering study in heterogeneous systems interaction and the management of complex processes
  • Engineering Management – offering leadership skills for managing interdisciplinary engineering projects and technical staff
  • Information Science – offering computing and IT expertise and the management of IT systems

A Penn State degree is closer than you think. Courses are held in the evenings and most students complete the degree in 2.5 years. Learn more about the graduate degrees offered at the Great Valley campus and at the Philadelphia Navy Yard by calling Amanda Neill at 610-725-5382,emailing or visiting

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at