PhillyCHI March Meeting â€“ Knowing Smirks & Grins of Delight
For our March meeting, PhillyCHI is pleased to have Kip Voytek from R/GA presenting. Kip will discuss how interaction design must reach beyond usability and the satisfaction of user needs in order to truly help clients achieve their goals. By examining interactive product examples, he will demonstrate how interactive experience is being infused with emotion, creating connections between users and the products they are using. In todayâ€™s market, the successful completion of user tasks and usability are table stakesâ€”the competitive advantage lies in being able to make experiences enjoyable, fun, delightful.
Kip Voytek is Senior Vice President of Interaction Design at R/GA, the lead digital partner for Fortune 500 companies and world-class brands such as Avaya, Lowe’s, Purina, Subaru, Target and Verizon. Over his career, he has won dozens of awards from some of the most prestigious competitions, including the One Show Interactive and Cyberlions. Voytek began his career as a game designer and writer at Engineering Animation, Inc. (EAI) and Byron Preiss Multimedia.
Learn more about R/GA at http://rga.com.
About Medical Broadcasting Company (MBC): We are the healthcare demand experts. We are experts in using the Internet to connect our clients’ knowledge, advice, and experience to people’s problems, conditions, and questions. We help our clients help doctors, patients, and all the people who care for them have better-informed conversations that lead to better treatments and better results. Because of our expertise and our clients’ success, we are the interactive agency of record for many of the world’s leading pharmaceutical, bioscience, and medical device companies. MBC is an agency of the Digitas family, a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world’s fourth largest communications group and second largest media counsel and buying group.
For more information please visit http://www.mbcnet.com.