One Person’s Link Bait is Another Person’s News: Understanding Generational Computing

While technology changes quickly, the way people understand that technology is deeply rooted in who they are and how their world worked in the past.

We’ll look at technology trends through the lens of each generation: Boomers, Xoomers, Gen X, Millenials and Gen Z to decode what they expect from technology, how they approach it and why.

Event Details:

About Michael Leis

Michael leads social strategy for Digitas Health Life Brands global client roster across Philadelphia, New York, and San Francisco offices. His unique strategic blend of behavior and narrative structure has built thriving communities in the tens of millions, independently estimated at over 3% of all brand conversations.

Before joining Digitas Health, Michael led the creation and operation of the social media practice at Draftfcb in Chicago. This included healthcare clients Stelara and Janssen’s Positively Together HIV community. Other social clients include Taco Bell, Sharpie, Cox Communications, KFC, Discover Financial, Tombstone Pizza, and Diners Club.

His social strategy has been praised by Mashable and Business Insider as having defined the best practice. His strategic approach has been cited multiple times in publications such as TechCruch and Huffington Post. Michael’s articles have appeared in Advertising Age, Media Post, and iMediaConnection, among others.

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI.

Learn more at phillychi.org or follow along on Twitter @PhillyCHI.