UX Book Club: Just Enough Research

Our 1st event of the year is on Tuesday, January 20th at 5:45pm in collaboration with UX Book Club Philadelphia at Intuitive Company. We’ll discuss the A Book Apart title “Just Enough Research” by Erika Hall. After we have our own discussion, she’ll join us via Google Hangout for a Q&A.

There is no obligation to read the book – everyone is invited to join the discussion, whether you’re an expert, new to the field, or just looking to learn more. If you don’t have time to read the book, here are some resources for you to read in five minutes or less:​

Schedule:

  • 5:45–6:30pm, Networking and socializing
  • 6:30–7:00pm, Book discussion
  • 7:00–8:00pm, Google Hangout with Erika Hall
  • 8:00–8:15pm, Book give-aways and wrap-up

About the Book

foreward by Jeffrey Zeldman

Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.

In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.

About UX Book Club Philadelphia

The UX Book Club is a discussion group focused on learning and sharing new ideas and topics related to user experience, interface and interaction design, and other related topics. We meet several times a year to discuss books, articles, and blogs, as well as provide a way to network with like-minded folks in the industry.

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI.

Learn more at phillychi.org or follow along on Twitter at @PhillyCHI.