World Usability Day 2012: Usability of Financial Systems – Dom LaCava and Matthew Ventre, Thursday, November 8th

Please join us for an evening of discussion on the process of building great user experiences for financial systems. This event is free and open to the public.

  • Date: Thursday, November 8, 2012
  • Time: 6:00PM – 8:30PM (Social time from 6:00-6:30PM)
  • Location: Temple University Center City, Room #222 – 1515 Market Street, Philadelphia, PA 19102
  • Directions & maps: http://www.temple.edu/tucc/about/maps-directions.asp
  • Parking: http://www.temple.edu/tucc/about/parking.asp
  • RSVP: phillyCHI@gmail.com

* NOTE: Attendees must bring a form of ID in order to gain entrance to the building. *

About the Presentations

Dom LaCava: Financial organizations have turned to mobile technology to efficiently foster better relationships customers in efficient ways. Specifically, the Vanguard Group has built a website, a mobile site, and iPhone, Android, and iPad apps. However maintaining these sites and apps has introduced higher costs and inefficiencies. Additionally, as Vanguard expands into new international markets, it faces the challenge of making its brand recognizable and desirable while making its products accessible. Although it is armed with proven methods of promoting its brand, Vanguard has the opportunity to maximize its potential to increase brand awareness, to provide access to information, and to reduce maintenance by building a responsive website.

In this presentation, Dom provides practical, non-technical examples of planning for and designing a responsive website providing attendees with an understanding of how to plan for the challenges of achieving business goals while keeping focused on client goals.

Matt Ventre: Join Matt as he takes you through the trials and triumphs of pitching, planning, and producing an entire product experience in the investor relations sector. You’ll learn about things like why it’s especially important to prototype early and often, how to get stakeholders to buy into empathy-driven design, and hitting that sweet spot in between “too many” and “just enough” artifacts.

About the Presenters

Dom La Cava is a Lead Information Architect in Vanguard’s International Marketing Department, where he strategizes an overall user experience for Vanguard’s global markets while also architecting web and mobile solutions for individual countries’ sites. Dom’s UX interests are far and wide, as he has previously presented on scenario-based design; gaming techniques for non-game interfaces; and influencing client experiences through service design. He stays in tune with UX trends by his involvement in many communities, large and small, especially PhillyCHI.

Matt Ventre is a designer who believes in the power and value of empathy. He has employed his uniquely honed approach to prototyping and iterative design to deliver web based software for leading corporations, major universities, and small companies alike. Matt thrives on bringing teams and clients together with engaging collaborative design techniques. Every day he utilizes tools from sketching to raw HTML and CSS to nurture ideas from inception to reality.

About Our Sponsors

The Archer Group

The Archer Group is the Delaware Valleyʼs fastest growing full-service digital agency, offering regional brands a single integrated partner for digital marketing solutions. The unique integration of creative, technical, and user experience professionals enables Archer to create a wide range of offerings that includes: website development, mobile application creation, online advertising, and social media solutions. Founded in 2003, the Archer Group has received numerous regional and international awards for interactive marketing excellence. It was featured in the 2009 “Philadelphia 100” list of the regionʼs fastest growing companies and Inc. magazineʼs 2008 list of the nationʼs fastest growing companies. The company is based in Wilmington, Delawareʼs Lower Market Design District (LOMA). Learn more at: http://www.archer-group.com/.

blue plate minds

Weʼre blue plate minds, a creative staffing agency representing professionals for freelance and permanent hire in the advertising and marketing industry. With 25 years in this business we know that mediocrity kills. Thatʼs why we only represent the top talent. We also know that a personal, hands-on approach with our clients and our candidates helps us create perfect matches. And when that happens, itʼs euphoria all around. Visit us at http://www.blueplateminds.com.

The BOSS Group

The BOSS Group is an award winning creative staffing agency that provides interactive, creative and marketing talent. We’ve been supplying temporary, temp-to-hire and direct hire professionals to leading organizations across virtually every industry for more than 20 years. Our clients attest to our expertise in creative staffing, the high caliber of our talent and our track record of service excellence. The BOSS Group has local offices in many major metropolitan markets and is a certified Women’s Business Enterprise.

CE Solutions

At CE Solutions we focus on adding value to your recruitment process. Our reputation for excellence is rooted in our commitment to understand not only the qualifications and skills you need, but also your distinctive corporate culture. Each search is tailored specifically to your needs. We have a high success rate because we focus on candidate quality, as you define it. For more information, visit http://yourcesolution.com/.

Empathy Lab

Empathy Lab is a leading digital consultancy focused on driving breakthrough strategies and experiences that drive business success across web, mobile, tablet and smart TV for Fortune 500 and fast-growth organizations around the world. To learn more about Empathy Lab, visit http://empathylab.com/.

Rosetta

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. We are focused on helping progressive marketers drive material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Learn more at http://www.rosetta.com/.

About PhillyCHI

PhillyCHI is the Philadelphia regionʼs chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at phillychi.org or follow along on Twitter at @PhillyCHI.

About UXPA

The Delaware Valley Chapter of the User Experience Professionals’ Association (UxPA) supports professionals who research, design, and evaluate the user experience of products and services in the Philadelphia metro area. We provide business advocacy by serving as an independent and informed voice for user centered design and its related services. We offer networking and professional development opportunities for UPA members in Philadelphia, southern New Jersey, and Delaware. Learn more at upadelawarevalley.org