Wednesday, September 19: Content Strategy Philly / PhillyCHI Joint Meeting: Margot Bloomstein – Content Strategy at Work

Please join us for an evening with content strategist Margot Bloomstein, author of the recently published “Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project”. She’ll detail some of the case studies that show how organizations with a range of visibility and budgets can apply content strategy to ensure greater success in user experience and interactive consulting. This event is free and open to the public.

About the Presentation

Even if content strategy isn’t your job, content’s probably your problem–and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That IS the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, UX folks, and search engine marketing specialists.

Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project sizes for real-world examples and approaches you can adopt, no matter your role on the team. Margot will bring some of those case studies to life with Q&A and a drawing for a free copy–or get yours ahead of time at Barnes and Noble,

About the Presenter

Margot Bloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. For more than a decade, she’s worked with retailers, universities, and other organizations to engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the collaborative opportunities for enriching interactive projects with content strategy. Recent engagements include CS Forum London, Confab, SXSW, O’Reilly’s Web 2.0, and more intimate regional events. She is the author of “Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement” (Morgan Kaufmann, 2012) and helps organize the Content Strategy New England meetup. Follow Margot on Twitter at @mbloomstein.

About Our Sponsor

Happy Cog crafts digital experiences that balance beauty and utility, on any device. From research, to content strategy, to design and development, Happy Cog’s people are the authorities. Visit them at

About Content Strategy Philly

Content Strategy Philly is a group of Content Strategy practitioners in the Greater Philadelphia area, who aim to exchange knowledge and expand understanding of the discipline of Content Strategy. We organize regular events for collaborative learning and talk with leaders in the discipline from the region and beyond. Philadelphia’s practitioners come from a wide variety of backgrounds, both traditional and new media. Most practitioners in the region do not have the title ‘Content Strategist’ but instead might have a title like Web Editor, Marketing Manager, Product Manager, Director of Communications, Director of Community Engagement, or Writer. Anyone who is interested in creating better content for the web is welcome to join us at

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at or follow along on Twitter at @PhillyCHI.