PhillyCHI Meeting: Chris Avore – Under(standing) the Influence

Please join PhillyCHI and Chris Avore as he presents an exploration into social influence and what designers need to know when building artifacts and systems designed to be used and shared throughout people’s networks.

Date: Wednesday, August 15, 2012
Time: 6:00PM – 8:30PM (Social time from 6:00-7:00PM)
Location: The Art Institute of Philadelphia, 8th Floor
1622 Chestnut St, Philadelphia, PA 19103 (map) (nice, but not necessary)

Studying influence is a not new discipline. Many sociological and social psychological theories and piles of mainstream and academic research exist, all of which are trying to make sense of the origin, reach, and effects of influence. But how can we turn all this existing knowledge into strategies and approaches to design to influence others?

Influence matters more for than ever for business now, and services like Klout are in the news and at the forefront of social influence marketing strategies. We’ll explore if such services should be in the discussion at all.

Throughout the presentation, we’ll review actionable tips and strategies designers can use when they want to–or are expected to–catalyze behavior change in the users of their digital products.

Audience participation will help reveal and crystallize key themes of influence and why many marketers may be missing valuable opportunities to connect with their customers. A bibliography will be available for interested attendees.

About The Art Institute of Philadelphia
The Art Institute of Philadelphia is a private college with an enrollment of over 3,200 students in the fall of 2011. Conveniently located in downtown Philadelphia, the college offers Bachelor of Science degrees in Advertising, Audio Production, Culinary Management, Digital Filmmaking & Video Production, Fashion Design, Fashion Marketing, Graphic Design, Industrial Design Technology, Interior Design, Media Arts & Animation, Photography, Visual Effects & Motion Graphics, and Web Design & Interactive Media.

The Art Institute of Philadelphia occupies 1622 Chestnut Street, a building originally designed in 1928 as the CBS flagship radio station affiliate. Designated as a historical site by the Philadelphia Historical Commission, the Art Deco building became home to the college in 1982.

About PhillyCHI
PhillyCHI is the Philadelphia regionʼs chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at or follow along on Twitter at @PhillyCHI.