PhillyCHI Meeting – John Ferrara – Fitter Critters: Designing a Persuasive Video Game, Thursday, May 24

Please join us as John Ferrara discusses how designers can build meaningful and persuasive game experiences. All PhillyCHI events are free and open to the public.
*Space is limited. Registration required.*

About the Presentation

The unique ability of video games to command playersʼ attention and express meaning procedurally may make them, among user experience channels, an ideal way to persuade. This presentation will provide an overview of the specific strategies that our team employed in designing Fitter Critters, a prizewinning game designed to persuade children to adopt healthier eating habits. The gameʼs design drew upon our background in user experience design and the unfolding theoretical frameworks for the development of games that serve broader social objectives. Attendees will acquire methods for building persuasive games, and volunteers will be invited to play Fitter Critters live to demonstrate the process by which the game effects meaningful change in people.

About the Speaker

John Ferrara is an information architect at Vanguard and the author of the new book, “Playful Design: Creating Game Experiences in Everyday Interfaces,” published by Rosenfeld Media. John has worked as a user experience designer for over twelve years, designing web sites, desktop software, and video games. In 2010 he co-founded Megazoid Games, which focuses on creating mobile, social, and educational player experiences. John’s nutrition education game “Fitter Critters” was a top prizewinner in the 2010 Apps for Healthy Kids contest, awarded by Michelle Obama’s “Let’s Move!” campaign. He lives in the Philadelphia area with his wonderful wife and superhero daughter.

About Our Sponsor

OSIsoft ( delivers the PI System, the industry standard in enterprise infrastructure, for management of real-time data and events. With installations in 107 countries spanning the globe, the OSIsoft PI System is used in manufacturing, energy, utilities, life sciences, data centers, facilities, and the process industries. This global installed base relies upon the OSIsoft PI System to safeguard data and deliver enterprise-wide visibility into operational, manufacturing and business data. The PI System enables users to manage assets, mitigate risks, comply with regulations, improve processes, drive innovation, make business decisions in real time, and to identify competitive business and market opportunities. Founded in 1980, OSIsoft, LLC is headquartered in San Leandro, CA, with operations worldwide and is privately held. About PhillyCHI PhillyCHI is the Philadelphia regionʼs chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at or follow along on Twitter at @PhillyCHI.