PhillyCHI Meeting – Tomer Sharon – Achieving Failure: Alienating Stakeholders – Wednesday March 28th

Please join us as Tomer Sharon discusses how to effectively exclude stakeholders ensuring they ignore your research. All PhillyCHI events are free and open to the public.

IMPORTANT NOTE: There is another private event occurring the same night at Razorfish Health on the 4th Floor. This event is unrelated to the PhillyCHI event happening on the 11th Floor.

*Registration required for this event.*

  • Date: Wednesday, March 28, 2012
  • Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
  • Location: Digitas Health, The Wanamaker Building, 100 Penn Square East, 11th Floor Philadelphia, PA 19107 *Please enter the building on the Juniper Street entrance, take the escalators to the mezzanine level, and check in with security on the right (South) side.*
  • Phone: 215-545-4444
  • Parking:
  • Registration REQUIRED:

About the Presentation
UX researchers love spending a lot of time working on research projects nobody needs. This talk features tried and tested techniques for alienating stakeholders of UX research in a way that ensures they refuse supporting it. The primary motto of the talk is that stakeholder alienation for UX research is attained by making any research activity yours, not theirs. Excluding stakeholders throughout the process of planning, execution, analysis, and reporting UX research dramatically increases the chances that they will ignore its results. The talk suggests 14 tips and tricks for fostering truly bad relationships with UX research stakeholders.

About the Presenter
Tomer Sharon is a user experience researcher at Google Search in New York City and author of the book, It’s Our Research, 2012 ( He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine (, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon and his book is @itsourresearch on Twitter.

About Our Sponsor
Digitas Health is the only digital-at-the-core brand agency designed to connect today’s healthcare brands with today’s healthcare consumers and professionals. Creatively driven, media savvy, technology fueled, Digitas Health is a leading brand agency for the new era of healthcare marketing. Headquartered in Philadelphia, with offices in New York, Boston and London, Digitas Health is a member of the Publicis Healthcare Communications Group, the largest healthcare communications network in the world, and a member of the Paris-based Publicis Groupe, the world’s third largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications.

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at or follow along on Twitter at @PhillyCHI