As designers, we get a lot of elusive adjectives from clients, as they tell us what they want their sites, or apps, or software to be: “The site needs to be ‘cool,’” “It should be ‘exciting,’” “I want it to ‘pop.’” When we ask them to clarify, the answer we get back sounds a lot like “I can’t tell you what it is, but I’ll know it when I see it.”
“Fun” is a particularly difficult concept to define. And we’re starting to hear it a lot more from clients as we design for different contexts of use.
The good news? We all have an idea of what “fun” is. The bad news? The nuances in these ideas—among designers, clients, and most importantly, users—can mean the difference between a successful project and an unsuccessful one.
Join us on Thursday September 22nd when Deb Gelman will present tips and techniques for designing “fun” as well as other emotive terms. She’ll share processes, anecdotes and examples to help us make sure what we design matches the expectations of both clients and users.
Date: Thursday, Sept 22, 2011
Time: 6:30 PM – 8:30 PM (Social time & Announcements from 6:30-7)
Jon M. Huntsman Hall (Wharton)
3730 Walnut Street
Philadelphia, PA 19104
There will be light snacks and drinks provided.
About our Speaker
Deb Gelman has been involved with kids and media since 1993. After earning bachelors’ degrees in visual media and psychology from American University in Washington, DC, Deb worked in children’s television, creating educational programming for elementary-school kids. She moved into interactive media in the late 90s, studying information design and technology at Georgia Tech. Her masters’ thesis, and subsequent work, focused on using virtual worlds to teach kids about environmental science.
Since that time, Deb has been designing kids’ websites and software for companies including Crayola, PBS Sprout, Scholastic, The Campbell’s Soup Company, ING Direct and Comcast. Deb currently works as UX Studio Manager at Comcast Interactive Media in Philadelphia, PA. She is the author of Design for Kids: A Framework for Digital Experiences to be published by Rosenfeld Media in 2012.
About our Sponsor
The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,800 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 86,000 graduates.
As an strategic asset of the Wharton School, Wharton Computing provides the technology resources and environment to promote the creation and dissemination of knowledge.