WHEN: Thursday, February 26, 2009, 6:00 – 8:00 PM
* Meet & Greet from 6:00 – 6:30 PM *

WHERE: John M. Huntsman Hall, Room 260
Wharton School of Business
3730 Walnut Street
Philadelphia, PA 19104
Map: http://tinyurl.com/av96yb
Parking Info: http://www.facilities.upenn.edu/mapsBldgs/view_map.php3?id=419

RSVP: Please let us know you are coming at phillychi@gmail.com

Determining Readability: Ensuring Users Can Understand Your Content

Organizations spend countless hours and lots of money worrying over the usability of their sites. But this usually means simply seeing if users can navigate the site, operate widgets, and perform critical functions. Rarely do they ever test to see if users can read, understand, and use the site’s content.
This presentation by veteran readability tester Angela Colter, will examine the how’s and why’s of readability testing.

About the Presentation

The newly minted revision of the Web Content Accessibility Guidelines include the directive to “make text content readable and understandable.” WCAG 2.0 success criteria are meant to be testable … so how do you test for readability?

This presentation will cover how to determine:
1. the reading ability required by text content
2. the reading ability of users
3. whether or not users understand text content

We’ll talk about readability formulas: what they are, how they work, how to apply them and why many in the plain language movement dismiss them altogether. We’ll also discuss low literacy as an accessibility issue and how to recruit low-lit participants for usability studies.

By the end of this session, you’ll be able to determine the grade level required to understand a sample of text, choose which readability formula to apply, and communicate what the results do — and more importantly, don’t — mean. And hopefully, you’ll have a better understanding of why and how to consider
the needs of poor readers.

Do you write text content? Conduct user research and usability tests? Or generally want to make sure that your content is understood by the widest audience possible? Then this talk is for you.

About the Speaker

Angela Colter is a freelance usability and accessibility consultant in Philadelphia.

She has worked on numerous readability projects for the National Library of Medicine, National Institutes of Justice, and Pfizer. While a senior usability specialist at UserWorks, she was the lead researcher for a Government Accountability Office study on the readability of credit card disclosure materials.

Angela is a doctoral candidate at the University of Baltimore researching how to make search engines easier for users with low literacy skills.

About Our Sponsor

Liberty Personnel Services is a staffing firm formed with the guiding principles of professionalism, integrity and efficiency. We are committed to building long term relationships with our clients, job seekers, and our own employees. Our clients include Fortune 500 companies and small corporations ranging from start-ups to companies over 100 years old. Our proven system enables us to deliver a superior service for both the employer and job seeker. For more information: http://www.libertyjobs.com/.

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at: http://phillychi.acm.org/.

About the UPA Delaware Valley

The Delaware Valley Chapter of the Usability Professionals’ Association (UPA) provides networking and professional development opportunities for usability professionals, information architects, designers, and other professionals and students in the Philadelphia metro area, including Philadelphia, central
New Jersey, and Delaware. Our focus is on sharing information about professional
skills and skill development, methodologies, tools, and technologies. Learn more at: http://upadelawarevalley.org/.