Video on-demand: User Experience Research. Is there an Academic – Practitioner Divide? Mike Carvin and Mike Zarro

PhillyCHI  June 2011

Speakers: Mike Carvin and Mike Zarro

User Experience Research – Is there an Academic – Practitioner Divide?

Rather than draw a distinction between academic and practitioner research, Michael Zarro and Michael Carvin will present a view of research based on its contribution to fundamental understanding and considerations of use. Research in the fields of usability/user experience and the social sciences can be more alike than not with motivation and presentation being a primary difference.

In addition to discussing the similarities and differences of academic and practitioner research, they will look at academic research specifically and the role it can play in improving day-to-day projects for UX practitioners. They will share tips on finding the appropriate research papers and articles, understanding their contents and examples of how projects have directly benefited from such research.

About our Speakers

Michael Zarro is a doctoral candidate in Information Studies at Drexel University. Research interests include digital libraries, healthcare informatics, search, and social media. He holds an MS in Library and Information Science from Drexel and a BA from The George Washington University. Previous experience includes time spent as a Project Lead / Developer at The University of Pennsylvania, Web Applications Developer at Bryn Mawr College, and Information Architect in industry.

Michael Carvin is a Principal Experience Designer at Red Privet, with more than 16 years of experience in evidence-based design, usability testing, analysis, and information architecture. He seeks to engage, enable and empower everyday people through simple and enriching online experiences. Previous experience includes Trellist Marketing & Technology, where he helped businesses ranging from startups to Fortune 1000 companies realize their business goals through improved user experiences, and at Thomson Peterson’s, an industry leader in college search and selection publications.