Category Archives: Events

PhillyCHI Winter Social – Tuesday 12/7/2010

It’s hard to believe, but another year has passed. 2010 was a great year for PhillyCHI. In the past 12 months, we’ve held numerous events, meetings, and socials, all of which were well-attended. Please join us at our annual winter social in celebration of another amazing year. Meet the new officers for 2011 and join us for winter merriment and drinks.

PhillyCHI will provide appetizers and one free drink ticket per person (gratuity for drinks is not included, so please remember to tip your bartender). Please arrive as early as possible to ensure that you receive a drink ticket.

National Mechanics will be hosting a karaoke event (unrelated to PhillyCHI) after the social. Feel free to stick around for some singing and/or listening.

Date: Tuesday, December 7th, 2010
Time: 6:00PM – 8:00PM
Location: National Mechanics
Address: 22 S. 3rd Street Philadelphia, PA 19106
Map & Directions:
(To help us plan, please register)

World Usability Day 2010 – Thurs 11/11/2010

Please join PhillyCHI, UPA Delaware Valley, and PANMA for the 6th annual World Usability Day event. This year’s theme is Communication. Speakers include Bob Cooper with Frontier Service Design and Dave Mihalovic with Rosetta.

Refreshments will be served, and door prizes will be awarded. Please bring your business card to enter our drawing for a door prize.

When: Thursday, Nov. 11th, 2010, 6:00pm-8:30pm (6:00pm-6:30pm social time)
Where: University of Pennsylvania
3620 Locust Walk
Steinberg Hall – Dietrich Hall, Room 350 (Ground floor, near Locust Walk entrance)
Philadelphia, PA 19104
Google Map:
Cost: Free!


Door Prizes

  • 3 Free Usability Tests (Value $1,750) courtesy of our sponsor Loop11
  • Apple iPod Nano 8GB (Value $150)
  • 2 copies of Storytelling for User Experience by Whitney Quesenbery and Kevin Brooks

Please bring your business card to enter to win a door prize.


Bob Cooper, Frontier Service Design

“Shotgun + Pitbull + School Bus = Success”

Bob Cooper, founder of Frontier Service Design, will share real world examples of how companies have used service design methods to make life easier for their customers (and themselves) while also opening up new opportunities for revenue and more profitable, value-added relationships.

About Bob Cooper

Bob Cooper is a serial entrepreneur who founded one of North America’s first full-service interactive marketing firms, Frontier Media Group, Inc., in 1991. In 1998, Cooper sold Frontier Media Group to Icon CMT, a NASDAQ listed company, and earned his angel investors a 70X return on their investment. Four months later, Qwest Communications, a $3.5 billion telecommunications company, acquired Icon CMT. At Qwest, Cooper served as Senior Vice President in charge of Strategic Consulting and built a nationwide staff.

In 2008, he launched Frontier Service Design, a consultancy that designs new and innovative sources of revenue for client companies, from new startups to well established Fortune 100 corporations.

Cooper has lectured on entrepreneurship, marketing and service design as both adjunct professor and guest lecturer at Penn State, Wharton, Temple, UPenn, Drexel, University of the Arts, Cabrini and Bentley. He earned a Bachelors of Arts degree in journalism in 1983 from Indiana University of Pennsylvania, and lives with his wife and family in Charlestown, Pennsylvania.

Dave Mihalovic, Rosetta Marketing

“Don’t Cross Your Signals: Designing For Variable Interaction Models”

Today our clients are delivering branded experiences not only across channels, but across modalities. As experience designers we’re challenged with delivering a great experience for use on the desktop, touch based mobile devices and even voice based interfaces. In this discussion we’ll explore ways to educate clients while delivering scalable experiences that will work across modalities.

About Dave Mihalovic

Dave has served in senior creative leadership roles with Rosetta for the past 5 years and has worked with key clients including Botox, Panasonic, ACUVUE, Microsoft, and Novartis. He has over 13 years of experience in digital marketing, cross-channel relationship marketing, print and interactive development.

Previously, he served as Interactive Creative Director with both Razorfish and Pierce. While there he led development efforts for companies including American Express, Lifetime Television, Virgin Music, JP Morgan Chase, L’Oreal, Novartis, and Urban Outfitters. Dave also spent time developing next-gen creative solutions for companies like Ogilvy, Xylem and Musikube.

David received his MFA from the Parsons School of Design. He received his BA in Communication Design from Rutgers University.

About Our Sponsors

Platinum Sponsors

Blue Plate Minds

Blue Plate Minds

We’re blue plate minds, a creative staffing agency representing professionals for freelance and permanent hire in the advertising and marketing industry. With 25 years in this business we know that mediocrity kills. That’s why we only represent the top talent. We also know that a personal, hands-on approach with our clients and our candidates helps us create perfect matches. And when that happens, it’s euphoria all around. Visit us at


Loop11 is an online and DIY usability testing tool that provides quantitative usability metrics on any website, prototypes or wireframes. Now you can conduct usability testing more frequently and faster than ever before. No downloads or coding required, means you and your participants can get started quickly and worry-free. Best of all, your first project is free! See how Loop11 can help you improve the usability of any website.

Sign Up For Free at

Silver Sponsors



Looking for just the right job opportunity? Looking to hire just the right candidate? Look no further. We make the search easy. Every day, we meet the area’s top marketing, creative, and interactive technology talent and introduce them to the region’s leading companies.

Profiles is the go-to employment agency in Baltimore, DC, Philadelphia, and Richmond for marketing, creative, and interactive jobs. We recruit professionals for freelance, temporary, and direct hire opportunities. More info at:

About the Participating Organizations

About UPA Delaware Valley

The Delaware Valley Chapter of the Usability Professionals’ Association (UPA) provides networking and professional development opportunities for usability professionals, information architects, designers, and other professionals and students in the Philadelphia metro area, including Philadelphia, southern New Jersey, and Delaware. More information is available at

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in human-computer interaction, user experience, usability, and other related disciplines. Learn more at


The Philadelphia Area New Media Association serves individuals and companies involved in digital development. We are web designers, graphic artists, database developers, programmers, information architects, marketers and other professionals. For more information, visit

October Social: Time Restaurant & Bar

Please join us for our next social at 8pm on Thursday, October 21st at Time in Center City. Time has a great selection of wines, beer, and even absinthe. This event is free and open to the public, so feel free to invite a friend!

NOTE: This starts at 8:00pm, not 6:00pm like most of our socials.

Date: Thursday, October 21st, 2010
Time: 8:00pm
Location: Time Restaurant & Bar
Address: 1315 Sansom Street, Philadelphia, PA 19107
Phone: (215) 985-4800
Google Map:
RSVP: (Nice, but not necessary)

This social event will be held after UX Show & Tell. For more information about UX Show & Tell, visit

Meeting: Experience Frameworks with Crystal Kubitsky – Wednesday 10/13

Please join us for our next meeting “Experience Frameworks” with veteran PhillyCHI member Crystal Kubitsky.

Date: Wednesday, October 13, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Wharton School of Business, John M. Huntsman Hall, Room G50
Address: 3730 Walnut Street, Philadelphia, PA 19104
Google Map & Directions:
Campus Map & Parking:
Please Register:

About the Presentation

In an interview with Johnny Holland this year, Jesse James Garrett spoke about the need for experience frameworks: “We need to be able to talk, as a professional community, about what differentiates successful experience design from unsuccessful (or absent) experience design. In order to do that we need frameworks for thinking about experience, describing it’s qualities, and evaluating it.”

Throughout the past few years, many frameworks have emerged in the field of user experience, but few appear as the topic of debate and there’s little public evidence that these frameworks are effectively being used as tools for experience design.

Crystal will also introduce several user experience frameworks she’s uncovered from the industry and facilitate a discussion on the usefulness of them as experience design tools.

You will also see examples of how she used one of these frameworks — The Experience Cycle by Hugh Dubberly and Shelley Evenson — was used as a tool to support framing, communicating and evaluating experience design.

About Crystal Kubitsky

Crystal Kubitsky is a Senior Information Architect and User Experience Researcher at Comcast. She has spent the last 5 years helping to make entertainment and communications products better for Comcast customers. For the past 2 years she has primarily focused on user experience research and helping to build this capacity at Comcast.

Crystal is also a former officer of PhillyCHI and has helped to organize the annual IA Summit.

RESCHEDULED Social: Tuesday 9/7/2010 – Happy Hour at Time Restaurant & Bar

Please join us for Happy Hour at Time Restaurant & Bar in Center City. Time has a great selection of wines, beer, and even absinthe. This event is free and open to the public, so feel free to invite a friend!

Date: Tuesday, September 7th, 2010
Time: 6:00pm – 8:00pm
Location: Time Restaurant & Bar
Address: 1315 Sansom Street, Philadelphia, PA 19107
Phone: (215) 985-4800
Google Map:
RSVP: (Nice, but not necessary)

PhillyCHI Social: Thursday, 8/12 – Technology & Design-Themed Quizzo

PhillyCHI is pleased to host our fourth Technology and Design-Themed Quizzo night. Trivia questions will be based on technology, design, architecture, art history, and other related topics. Prizes will be awarded to the first, second, and third place teams. So come socialize with design and user experience professionals, try your hand at trivia, and (hopefully) learn a thing or two, all over tasty food and drinks.

Date: Thursday, August 12th, 2010
Time: 8:00PM – 10:00PM (Game starts at 8PM, so please come early to get a table)
Location: National Mechanics
Address: 22 S. 3rd Street Philadelphia, PA 19106
Map & Directions:
Register: To help us plan, please register:

What is a “Quizzo”?
Quizzo is a live trivia game, usually hosted at a bar. The game is played with teams of two to eight people. Several rounds of questions are held. Questions are read out loud while each team writes down the answers. The team that answers the most trivia questions correctly wins first place.