Category Archives: Events

Wednesday, September 19: Content Strategy Philly / PhillyCHI Joint Meeting: Margot Bloomstein – Content Strategy at Work

Please join us for an evening with content strategist Margot Bloomstein, author of the recently published “Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project”. She’ll detail some of the case studies that show how organizations with a range of visibility and budgets can apply content strategy to ensure greater success in user experience and interactive consulting. This event is free and open to the public.

About the Presentation

Even if content strategy isn’t your job, content’s probably your problem–and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That IS the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, UX folks, and search engine marketing specialists.

Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project sizes for real-world examples and approaches you can adopt, no matter your role on the team. Margot will bring some of those case studies to life with Q&A and a drawing for a free copy–or get yours ahead of time at Barnes and Noble, http://bit.ly/CSatBNor http://amzn.to/CSatWork.

About the Presenter

Margot Bloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. For more than a decade, she’s worked with retailers, universities, and other organizations to engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the collaborative opportunities for enriching interactive projects with content strategy. Recent engagements include CS Forum London, Confab, SXSW, O’Reilly’s Web 2.0, and more intimate regional events. She is the author of “Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement” (Morgan Kaufmann, 2012) and helps organize the Content Strategy New England meetup. Follow Margot on Twitter at @mbloomstein.

About Our Sponsor

Happy Cog crafts digital experiences that balance beauty and utility, on any device. From research, to content strategy, to design and development, Happy Cog’s people are the authorities. Visit them at http://www.happycog.com.

About Content Strategy Philly

Content Strategy Philly is a group of Content Strategy practitioners in the Greater Philadelphia area, who aim to exchange knowledge and expand understanding of the discipline of Content Strategy. We organize regular events for collaborative learning and talk with leaders in the discipline from the region and beyond. Philadelphia’s practitioners come from a wide variety of backgrounds, both traditional and new media. Most practitioners in the region do not have the title ‘Content Strategist’ but instead might have a title like Web Editor, Marketing Manager, Product Manager, Director of Communications, Director of Community Engagement, or Writer. Anyone who is interested in creating better content for the web is welcome to join us at http://www.meetup.com/Philly-Content-Strategy/.

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at phillychi.org or follow along on Twitter at @PhillyCHI.

PhillyCHI Meeting: Chris Avore – Under(standing) the Influence

Please join PhillyCHI and Chris Avore as he presents an exploration into social influence and what designers need to know when building artifacts and systems designed to be used and shared throughout people’s networks.

Date: Wednesday, August 15, 2012
Time: 6:00PM – 8:30PM (Social time from 6:00-7:00PM)
Location: The Art Institute of Philadelphia, 8th Floor
1622 Chestnut St, Philadelphia, PA 19103 (map)
RSVPPhillyCHI@gmail.com (nice, but not necessary)

Studying influence is a not new discipline. Many sociological and social psychological theories and piles of mainstream and academic research exist, all of which are trying to make sense of the origin, reach, and effects of influence. But how can we turn all this existing knowledge into strategies and approaches to design to influence others?

Influence matters more for than ever for business now, and services like Klout are in the news and at the forefront of social influence marketing strategies. We’ll explore if such services should be in the discussion at all.

Throughout the presentation, we’ll review actionable tips and strategies designers can use when they want to–or are expected to–catalyze behavior change in the users of their digital products.

Audience participation will help reveal and crystallize key themes of influence and why many marketers may be missing valuable opportunities to connect with their customers. A bibliography will be available for interested attendees.

About The Art Institute of Philadelphia
The Art Institute of Philadelphia is a private college with an enrollment of over 3,200 students in the fall of 2011. Conveniently located in downtown Philadelphia, the college offers Bachelor of Science degrees in Advertising, Audio Production, Culinary Management, Digital Filmmaking & Video Production, Fashion Design, Fashion Marketing, Graphic Design, Industrial Design Technology, Interior Design, Media Arts & Animation, Photography, Visual Effects & Motion Graphics, and Web Design & Interactive Media.

The Art Institute of Philadelphia occupies 1622 Chestnut Street, a building originally designed in 1928 as the CBS flagship radio station affiliate. Designated as a historical site by the Philadelphia Historical Commission, the Art Deco building became home to the college in 1982.

About PhillyCHI
PhillyCHI is the Philadelphia regionʼs chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more athttp://www.phillychi.org or follow along on Twitter at @PhillyCHI.

PhillyCHI & Tech in Motion Co-Hosted Meeting – Panel: Applications of Responsive Web Design – Tuesday, July 24th

Please join us for a panel discussion on applications and approaches to Responsive Web Design (RWD) — a technique for adapting web layouts to multiple viewing environments. All PhillyCHI events are free and open to the public.

Date: Tuesday, July 24, 2012
Time: 6:00PM – 8:30PM (Social time from 6:00-6:30PM)
Location:  2 Liberty Place, 50 South 16th Street, 3rd Floor (map: http://goo.gl/maps/w1sN)
RSVP: PhillyCHI@gmail.com (nice, but not necessary)

About the Panel

Panelists will each give short presentations of case studies, usability tests, their experiences, and the pros and cons with the implementation of responsive web design. After all panelists have presented, a round of audience Q&A will follow.

Anthony Colangelo, Happy CogAnthony Colangelo

Anthony is a 21-year-old front- and back-end developer at Happy Cog, who also (sometimes successfully) tries to design. He loves usability, responsive design, semantic markup, object-oriented programming, optimized database queries, and making things people love. When not typing semicolons and all that, you’ll probably find him playing music, watching Philadelphia sports, or talking about space.

 

 

Catherine Farman, Bryn Mawr CollegeCatherine Farman

Catherine Farman has been building websites for over half her life, starting with HTML cobbled together in Notepad sent to Geocities over a dialup connection. Since then she’s learned modern web design and now works as Web Developer/Designer for Bryn Mawr College, where she focuses on usable interfaces, accessibility, and responsive web design. Her excitement for responsive design grew out of a frustration with difficult-to-navigate mobile websites and a desire to make the web better for everyone. For fun she teaches women how to code for Girl Develop It and organizes networking events with Girl Geek Dinners.

 

Gerald Gant, VanguardGerald Gant

Embracing key user experience methodologies, Jerry’s designs are modeled on the psychology and emotional experiences of targeted users. Jerry has undergone the highs and lows of the struggle to persuade decision-makers to place the users’ needs and desires above the latest technology and “coolness” factor. His latest project has placed him in the hub of Vanguard’s first foray into responsive design.

 

 

Jake HillerPunk AveJake Hiller

Jake Hiller is a Front-end Developer and Designer at P’unk Avenue in South Philadelphia. In his three years at P’unk, he has designed and built sites for clients like Duke University, UPenn, and CHOP. He’s also contributed heavily to the open source Apostrophe Content Management System. He was integral in bringing responsive design and development techniques to P’unk Avenue, and is continually evaluating the many good and bad aspects of the responsive design process.

 

Matt HummelRed PrivetMatt Hummel

Matt Hummel is an accomplished strategist, designer, consultant, and entrepreneur with more than 20 years of experience in user interface design, 14 of which focus on customer experience, user-centered design methods, and usability. In 2009, Hummel founded Red Privet, a Harrisburg-based customer experience design firm that helps companies gain more business value from their digital products. Prior to this, he managed all aspects of web products as Vice President of Web Development at the PHEAA. Hummel also has served as Director, Experience Strategy at Rare Medium and Vice President at Ariel PCS, where he led successful consulting engagements with top firms including Walt Disney Imagineering, Fisher-Price, General Motors, Citigroup, and Paychex.

 

Matt Thomas, BresslergroupMatt Thomas

Matt is a user experience + interaction designer, academic, adventurer, and geek.  He is passionate about the ideation and creation of engaging user experiences that delight the senses. He works at renowned industrial and interaction design firm, Bresslergroup, where he’s striving to implement responsive design techniques beyond the web browser and in embedded user interfaces. He’s also currently striving to gain momentum with his master’s thesis on the subject of computer-based learning with touchscreen devices.

 

 

About Tech in Motion: Philadelphia

Tech in Motion: Philadelphia is an inclusive group for all Philadelphia technology lovers and enthusiasts. We have regular meetups on anything and everything that we think will interest the tech community. Whether you are an entry-level programmer, an expert in the field, an open-minded entrepreneur, or just a hobbyist — this group is for you. Sponsored by Jobspring Partners and Workbridge Associates. Learn more about Tech in Motion: Philadelphia at http://www.meetup.com/TechinMotionPhilly.

About PhillyCHI

PhillyCHI is the Philadelphia regionʼs chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at http://www.phillychi.org or follow along on Twitter at @PhillyCHI.

PhillyCHI Meeting – Dario Salvucci – Walk, Text, and Chew Gum: A Computational Approach to Understanding Human Multitasking

Please join us as Dario Salvucci from Drexel University discusses “threaded cognition,” a theory that explains multitasking behavior. All PhillyCHI events are free and open to the public.

Date: Thursday, June 14, 2012
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Ruth Auditorium, Nesbitt Hall
Drexel University
33rd & Market Streets
Philadelphia, PA 19104
RSVPphillyCHI@gmail.com

About the Presentation
Multitasking pervades our daily lives in many forms: walking and talking, listening and note-taking, even (say it ain’t so!) dialing and driving. In this talk, I will describe the theory of “threaded cognition,” which states that multitasking can be represented as the interleaving of multiple cognitive “threads.” Threaded cognition uses computational cognitive models to simulate multitasking behavior and account for potential interference between two tasks. I will outline the theory and discuss a number of computational accounts of multitasking phenomena in both laboratory and applied tasks, especially in the context of driver distraction and human-computer interaction.

About the Presenter
Dario Salvucci is an Associate Professor of Computer Science at Drexel University in Philadelphia, PA. He received a B.S.E. from Princeton University in 1994 and a Ph.D. from Carnegie Mellon University in 1999, both in Computer Science. His work explores computational models of human behavior in complex tasks, with particular emphasis on multitasking and driving. Dr. Salvucci has written extensively in the areas of cognitive science, human factors, and human-computer interaction, and has received several awards including a National Science Foundation CAREER Award.

About PhillyCHI
PhillyCHI is the Philadelphia regionʼs chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at phillychi.acm.org or follow along on Twitter at @PhillyCHI.

PhillyCHI Meeting – John Ferrara – Fitter Critters: Designing a Persuasive Video Game, Thursday, May 24

Please join us as John Ferrara discusses how designers can build meaningful and persuasive game experiences. All PhillyCHI events are free and open to the public.
*Space is limited. Registration required.*

About the Presentation

The unique ability of video games to command playersʼ attention and express meaning procedurally may make them, among user experience channels, an ideal way to persuade. This presentation will provide an overview of the specific strategies that our team employed in designing Fitter Critters, a prizewinning game designed to persuade children to adopt healthier eating habits. The gameʼs design drew upon our background in user experience design and the unfolding theoretical frameworks for the development of games that serve broader social objectives. Attendees will acquire methods for building persuasive games, and volunteers will be invited to play Fitter Critters live to demonstrate the process by which the game effects meaningful change in people.

About the Speaker

John Ferrara is an information architect at Vanguard and the author of the new book, “Playful Design: Creating Game Experiences in Everyday Interfaces,” published by Rosenfeld Media. John has worked as a user experience designer for over twelve years, designing web sites, desktop software, and video games. In 2010 he co-founded Megazoid Games, which focuses on creating mobile, social, and educational player experiences. John’s nutrition education game “Fitter Critters” was a top prizewinner in the 2010 Apps for Healthy Kids contest, awarded by Michelle Obama’s “Let’s Move!” campaign. He lives in the Philadelphia area with his wonderful wife and superhero daughter.

About Our Sponsor

OSIsoft (www.osisoft.com) delivers the PI System, the industry standard in enterprise infrastructure, for management of real-time data and events. With installations in 107 countries spanning the globe, the OSIsoft PI System is used in manufacturing, energy, utilities, life sciences, data centers, facilities, and the process industries. This global installed base relies upon the OSIsoft PI System to safeguard data and deliver enterprise-wide visibility into operational, manufacturing and business data. The PI System enables users to manage assets, mitigate risks, comply with regulations, improve processes, drive innovation, make business decisions in real time, and to identify competitive business and market opportunities. Founded in 1980, OSIsoft, LLC is headquartered in San Leandro, CA, with operations worldwide and is privately held. About PhillyCHI PhillyCHI is the Philadelphia regionʼs chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at phillychi.org or follow along on Twitter at @PhillyCHI.

PhillyCHI 6th Annual Design Slam

Please join PhillyCHI and appRenaissance as we host the 6th Annual Design Slam. All PhillyCHI events are free and open to the public.

**Space is limited. Registration required.**

Date: Thursday, April 12, 2012
Time: 6:00PM – 8:45PM (The Slam starts promptly at 6:30PM)
Location: appRenaissance
309 Cherry Street
Philadelphia PA 19106
Phone: 888-784-6619
Map and driving directions: http://www.apprenaissance.com/contact-us/
Registration: http://phillychi-design-slam-2012.eventbrite.com

Come out and compete in a fast-paced race to create the best design solution to a real- world problem. Awards and bragging rights given to the victors!

What is a Design Slam?
The design slam is an collaborative and competitive event, where participants are divided into teams and given a design challenge. Each team has approximately one hour to craft a compelling solution. Teams then pitch their designs to a judging panel who selects a winning design. Observers are welcome to watch the proceedings.

About Our Sponsor
appRenaissance: Purveyors of inspired, hand-crafted mobile applications – inventors of ingenious mobile tools and infrastructure.

At appRenaissance, our work harkens back to a time when products were carefully handcrafted. When making something was as much art and inspiration as it was science and technology. Before the days of mass production and robots and uniformity. When each product was a project unto itself. Each product was considered individually and holistically. And each product was a triumph of creativity, ingenuity and craftsmanship. Visit apprenaissance.com for more information.

About PhillyCHI
PhillyCHI is the Philadelphia region?s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at phillychi.acm.org or follow along on Twitter at @PhillyCHI.