Category Archives: Events

PhillyCHI June Meeting – Austin Govella

“Maximum Value Design: Strategies for Creating a Larger Impact on the Business”

* Please join us this month as Austin Govella presents six strategies for providing maximum value design for your organization, business, and clients. *

Date: Thursday, June 28, 2007
Time: 6 – 8 pm
* Meet & greet from 6 – 6:30 pm *
Location: Berger Auditorium, Skirkanich Hall, University of Pennsylvania
210 South 33rd Street, Philadelphia, PA 19104
RSVP: – Please RSVP by Wednesday, June 27, 2007

About the Presentation: The world over, designers are busy with day-to-day projects and business as usual that they can’t find time to work on bigger issues, the mythical strategic design.  This prevents designers from offering input that impacts the entire organization.

Fortunately, strategic design isn’t a type of work: it’s a way you work.

We can adjust our tools and techniques to become more relevant and offer more value to our organizations. By changing how we approach specific tasks, we can transform lessons from small projects into frameworks that guide entire systems.

This presentation will discuss six experiences, collected from experience collected at global IT companies, universities, political campaigns, interactive agencies, and financial institutions that shows how common design deliverables can be used to influence – and change – the broader organization.

Though the examples and strategies are useful for practitioners of any skill level in any discipline, newer and intermediate information architects, interaction designers, and user experience designers will learn the most.  Those interested in design strategy, information architecture, or user experience management will find the presentation especially useful.

About the Presenter: Austin Govella works as a Senior Information Architect with Comcast Interactive Media. In his off-time, Austin works as a development editor for Boxes and Arrows (, the web’s premier user experience and design publication.

He writes about IA, design, and business on his blog, Thinking and Making (

PhillyCHI May Meeting – Collaging: What Your Users Wish They Could Tell You

* Please join us this month at Avenue A | Razorfish Philadelphia for an introduction to Collaging, a research method employed to elicit user attitudes and associations. Space is limited, so sign up early! *

Date: Thursday, May 17, 2007
Time: 6 – 8 pm
* Wine & cheese from 6 – 6:30 pm *
Location: Avenue A | Razorfish Philadelphia
417 North Eighth Street, 2nd Floor, Philadelphia, PA 19123
Phone: 267-295-7100
RSVP: – Please RSVP by Monday, May 14th

Avenue A | Razorfish will present an overview of the User Research method of Collaging

Collaging is an exercise where users select randomly chosen images that represent the type of experience they seek. Users then have a conversation with the moderator about the reasons behind their choices. The data generated from this exercise provides insight into the context users bring to a specific interaction, enabling design teams to create valuable user experiences.

This presentation will explain the development of the method of Collaging, how to perform it, when it is useful, when it is not, and how to apply findings. In addition, examples from case studies will be discussed, and a live Collaging exercise will be performed with participants from the audience to generate data used for the new PhillyCHI website.

About Our Sponsor:
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish synthesizes technology with a great understanding of customer needs and provides solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience.

As one of the largest interactive agencies in the U.S., Avenue A | Razorfish offers clients unmatched advertising and Web site development services and unparalleled solutions for managing the complete customer lifecycle through an integrated, online channel.

Avenue A | Razorfish To learn more about Avenue A | Razorfish, please visit:

For more information about career opportunities at Avenue A | Razorfish, please visit:

PhillyCHI April Meeting – Andrew Hinton

* Please join us at our monthly meeting where Andrew Hinton will discuss communities of practice and the challenges they present to designers. Refreshments served, thoughts provoked. *

Date: Wednesday, April 25, 2007
Time: 6 – 8 pm
* Refreshments served from 6 – 6:30 pm *
Location: Berger Auditorium, Skirkanich Hall, University of Pennsylvania
210 South 33rd Street, Philadelphia, PA 19104

“Conversation is king. Content is just something to talk about.” – Cory Doctorow

How can design address the increasing demand for collaborative work, meaningful conversation and social connection? In this presentation, Andrew will explore how “Community of Practice” is more than just a 90s knowledge-management buzz-phrase. He will argue that it is an important model for understanding group behavior – and one that is becoming crucial to designing in the age of Wikipedia, MySpace and YouTube.

Andrew will provide an essential understanding of “communities of practice” and will look at information architecture as a handy
example. He will also examine how the concept helps designers in planning for a variety of collaborative environments – from intranets and medical forums to multiplayer games.

About Our Sponsor:
Vanguard is among the world’s largest investment management companies, but our structure makes us unique: we’re owned by the clients we serve. Our structure allows us to focus on meeting our clients’ needs–rather than turning a profit for corporate owners or stockholders. Vanguard employees–called crew members–are also Vanguard investors, which makes our crew even more dedicated in their pursuit of unmatcheable excellence. And because nearly two thirds of our interactions with our clients occur on, our Web Services crew set the tone for the quality of our client experience.

The User Experience Group in Web Services provides information architecture, information design, content, user research, and
usability testing services for Vanguard’s internal- and external-facing websites. We follow a user-centered design process
that allows each of our specialists to focus on their area of expertise while participating on multi-disciplinary delivery teams.
Vanguard’s User Experience Group has over 65 specialists working to produce superior user experiences for our clients.

To learn more about Vanguard, visit our website at:

For more information about career opportunities at Vanguard, visit our career site at:

PhillyCHI March Meeting

PhillyCHI March Meeting – Knowing Smirks & Grins of Delight

Date: Thursday, March 29, 2007
Time: 6 – 8 pm
Location: MBC – 229 South 18th Street, Rittenhouse Square, Philadelphia (map)

For our March meeting, PhillyCHI is pleased to have Kip Voytek from R/GA presenting. Kip will discuss how interaction design must reach beyond usability and the satisfaction of user needs in order to truly help clients achieve their goals. By examining interactive product examples, he will demonstrate how interactive experience is being infused with emotion, creating connections between users and the products they are using. In today’s market, the successful completion of user tasks and usability are table stakes—the competitive advantage lies in being able to make experiences enjoyable, fun, delightful.

Kip Voytek is Senior Vice President of Interaction Design at R/GA, the lead digital partner for Fortune 500 companies and world-class brands such as Avaya, Lowe’s, Purina, Subaru, Target and Verizon. Over his career, he has won dozens of awards from some of the most prestigious competitions, including the One Show Interactive and Cyberlions. Voytek began his career as a game designer and writer at Engineering Animation, Inc. (EAI) and Byron Preiss Multimedia.

Learn more about R/GA at

MBC - Medical Broadcasting CompanyAbout Medical Broadcasting Company (MBC): We are the healthcare demand experts. We are experts in using the Internet to connect our clients’ knowledge, advice, and experience to people’s problems, conditions, and questions. We help our clients help doctors, patients, and all the people who care for them have better-informed conversations that lead to better treatments and better results. Because of our expertise and our clients’ success, we are the interactive agency of record for many of the world’s leading pharmaceutical, bioscience, and medical device companies. MBC is an agency of the Digitas family, a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world’s fourth largest communications group and second largest media counsel and buying group.

For more information please visit

Great Meeting – Tagging: It’s the Interface Stupid!

PhillyCHI members had an excellent time during our February meeting featuring Joseph Busch of Taxonomy Strategies. Joseph spoke on tagging, indexing, and some of the great things being done by websites like Flickr and He also gave his own personal wish list for the ultimate indexing / tagging interface. Photos from the event are now posted on Flickr:
You may check out Joseph’s presentation at

PhillyCHI would like to thank Joseph for taking time out of his very busy schedule to present to us. We would also like to thank GSI Commerce, Inc. for hosting and providing food and beverage for the meeting.