Category Archives: Events

PhillyCHI Event – High-Definition Design Research – Thu, 9/11

Rob Tannen will be previewing his upcoming Design Research Conference presentation – High-Definition Design Research

WHEN: Thursday, September 11, 2008, 6:00 – 8:00 PM (social time from 6:00 – 6:30 PM)
WHERE: Heilmeier Hall, Towne Building, University of Pennsylvania, 220 S 33rd St, Philadelphia, PA 19104


About the Presentation

Like the proverbial shoe-less cobbler’s children, user researchers have historically lacked appropriate technology for studying how people use technology. But this has changed with the emergence of a variety of tools that can be applied to data gathering, analysis and sharing. Now there is a need for awareness and guidance in the selection and use of such research technologies.

This presentation will cover:
– The basic characteristics of effective user research tools
– Data on current usage of various technologies for data gathering, analysis and presentation
– Demonstrations and tips on the latest technology tools for conducting user research, including high-speed digital video and pen computing
– Concept designs of future user research tools

For more background on the topic:

About the Speaker

Rob has over 15 years experience applying product/interface usability in the medical, industrial, commercial and consumer fields. He is Director of Research at Bresslergroup, an award-winning product design and development firm. Bresslergroup’s research practice delivers expertise and training in design research, human factors and usability. Previously he was Director of Human Factors at Electronic Ink, and held positions at Siemens Medical Solutions and the Air Force Research Laboratory.

Rob is author of, a blog focusing on events, methods and technology related to user research. He has represented design research as a juror for the ID Magazine Annual Design Review and the International Design Excellence Awards. Rob holds a PhD in Human Factors/Experimental Psychology and is a Certified Professional Ergonomist (CPE).

PhillyCHI August Event – Rapid Prototyping – Thursday, 8/21

Please join us as we continue our discussion on prototyping, this time focusing on prototyping tools and rapid prototyping practices.

Thursday, August 21, 2008
6 – 8PM *networking from 6-6:30*

Penn State Great Valley
30 E. Swedesford Road, Malvern, PA  19355
Phone: 610-648-3200


About this Presentation
Developing applications in a global, corporate environment can be particularly challenging considering barriers to communication and agreement. Rapid prototyping using tools such as Axure Pro can help bridge these gaps by providing a powerful way of collecting and refining requirements in a global, dispersed setting as well as providing a practical UI framework for local or remote development teams. It is also very helpful for determining project scope and setting client expectations. The presentation will cover how to best harness prototyping tools and discuss best practices and tips for this type of prototyping.

About the Speaker
Ron McNamara has specialized in creating user friendly applications in the complex environments of the biotechnology and pharmaceutical fields for the past seven years. He is a CUA (Certified Usability Analyst), has a doctorate in chemistry from the University of Pennsylvania, and a Masters in Information Systems from Drexel University. He was a scientific and medical researcher before migrating to an IT career in 1998. One of his areas of expertise is using prototyping tools to elicit requirements and design user interfaces. He currently works at GlaxoSmithKline as a project manager and business analyst supporting research and clinical scientists.

About the Sponsor
The Engineering Division at Penn State Great Valley offers master’s degrees to working professionals in the fields of:

* Software Engineering – offering study in service-oriented architecture, product line architecture, software design, agile development, and the management of software systems.
* Systems Engineering – offering study in heterogeneous systems interaction and the management of complex processes.
* Information Science – offering computing and IT expertise and the management of IT systems.

A Penn State degree is closer than you think. Courses are held in the evenings and most students complete the degree in 2.5 years. Learn more about the graduate degrees offered at the Great Valley campus and at the Philadelphia Navy Yard by calling Amanda Neill at 610-725-5382, emailing or visiting

PhillyCHI July Event: "8 Guiding Principles for Prototyping" with Todd Zaki Warfel – Thursday, July 24, 2008

* Please join us for an expert and seasoned look at prototyping and its application in Design. *

Date: Thursday, July 24, 2008
Time: 6 – 8PM (social and networking time from 6 – 6:30)
Location: Messagefirst, 230 N 2nd Street, Suite 2C, Philadelphia, PA 19106 (practically under the Ben Franklin Bridge)
Phone: 215-825-7423
Parking Locator:


About this Presentation
Have you ever wanted to introduce prototyping into your organization’s design prcess but weren’t sure of where to start? Or do you currently practice prototyping and need some fresh ideas?

At this month’s PhillyCHI event, Todd Zaki Warfel will present eight guiding principles for prototyping and will perform a hands-on demonstration of several techniques. In addition to an overview of how and when to use prototyping in the IA/UX process Todd will also provide some techniques for the more seasoned veteran.

About the Speaker
Todd Zaki Warfel is a Principal and Founder of Messagefirst, a Philadelphia-based design research consultancy, where he blends research and design to evolve products in innovative and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He is an active speaker and member of a number of industry communities and organizations, including the Information Architecture Institute, Interaction Design Association and Usability Professionals’ Association.

Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citi, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorola, Palm and SBC.

Todd currently lives in Philadelphia and blogs at His upcoming book, Practical Prototyping: A Practitioner’s Guide to Prototyping from Rosenfeld Media, will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book will discuss how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in and test feasibility with your development team. It is anticipated to be available later this year.

Those interested in obtaining a copy of Todd’s upcoming book can learn more at

For more information about Messagefirst, visit

Welcome Social for Higher Ed Web Symposium – Monday, July 14, 2008

PhillyCHI is pleased to be a sponsor of the Higher Education Web Symposium. In order to give folks attending the conference a chance to meet local UX practitioners, we are holding an informal happy hour on Monday, July 14, 2008. This will be a great opportunity for the local UX community to meet and network with experts from the field and practitioners from throughout the region.

There’s no cover and the event includes an open bar and appetizers.

For information on the symposium, please visit

Event Details
Date: Monday, July 14, 2008
Time: 6:30 – 8:30PM
Location: World Cafe Live, 3025 Walnut Street, Philadelphia, PA 19104
Phone: 215-222-1400
Free Parking:


About our Sponsor
Aquent is the world’s largest marketing staffing firm. For 20 years they’ve been the leader in helping marketing organizations find the people they need, on a freelance and direct-hire basis, and in helping marketing professionals find the rewarding assignments they want. They represent talent in virtually every marketing discipline, from brand managers to copywriters, from data analysis to web designers.

In addition, Aquent offers marketing organizations a wide range of services including consulting, studio solutions, project management, and translation/localization.

To find out more about Aquent, visit

Web Accessibility: Myths, Facts, Opportunities – Thursday, June 12, 2008

* Please join us for an enlightening discussion about the facts of web accessibility and Section 508 compliance, as well as practical advice on creating accessible websites without sacrificing design. *

Date: Thursday, June 12, 2008
Time: 6 – 8PM * Social time & networking 6 – 6:30PM *
Location: Hunt Room, Hamilton Hall, University of the Arts
320 South Broad Street (Broad and Pine Streets)
Philadelphia, PA 19102
Parking Locator:

About the Presentation
A California federal judge’s recent decision not to dismiss a discrimination case against retailer Target Corp has possibly opened to the door to future Internet-related Americans with Disabilities Act claims. The ruling, believed to be the first indicating that the ADA can apply to the Internet, brings to light issues surrounding web accessibility and Section 508 of the Rehabilitation Act.

In this presentation, Kel Smith will speak about the concept of barrier-free user experience, describe the practical benefits of compliance, explore the legal and technical history of accessibility, and offer advice to those who want to design attractive websites that meet the needs of all users.

About the Speaker
Kel Smith is a conceptual technologist specializing in the design and usability of digital experiences, with stints at such companies as GlaxoSmithKline and Yellowbook. His strong interest in web accessibility has resulted in published articles, lectures and seminars; his piece titled “The Missing Link” appeared in The Practical Lawyer and Experience Magazine, and he was recently interviewed by Bill Cullifer for the WOW Technology Minute series.

In February 2008, Kel launched Anikto LLC to promote accessibility tactics across multiple disciplines and markets. He is currently the Director of Design and Development for Tandem Learning, a company specializing in highly-interactive, multimedia training experiences. Kel lives just outside of Philadelphia with his very, very patient wife.

About the Sponsors
Avenue A | RazorfishAvenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish’s full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.

Visit for more information.

mmCMACEstablished in 1997, the Multimedia Department grants Bachelor of Fine Arts degrees and offers studies spanning a wide range of interactive media and design. Part of the University of the Arts’ College of Media and Communication (CMAC), the Department shares the CMAC mission of the integration of art, technology, and communication. The University of the Arts’ New Media Center — a state-of-the-art digital laboratory — is the primary classroom for students in the Multimedia Program.

For more information, visit or call 215.717.6322.

Beyond In-Lab Website Testing with Morae

* Please join us PhillyCHI and UPA Delaware Valley for a sneak peak of the new release of Morae coming in Summer 2008. *

Date: Thursday, May 22, 2008
Time: 6 – 8PM (social time & networking from 6 – 6:30PM)
Location: Bodek Lounge, Houston Hall
University of Pennsylvania
3417 Spruce St, Philadelphia, PA 19104

Parking: Available at garages on 38th & Walnut and 34th & Chestnut

Event Description
When you think of TechSmith Morae, you probably think of testing things on a computer screen-like a software application or Web site. But what about testing the iPhone user’s experience? Could Morae speed up and simplify a whole range of testing methods, from paper prototyping to in-depth interviews to focus groups? Could it enable unmoderated testing? The Morae development team is hard at work to support all these methods and approaches! In this session, we’ll pull back the curtain to give you a peek at what’s coming…and demonstrate specific use scenarios. Remote user testing with UserVue will also be shown. We hope you can join us!

About the Presenter
Shane Lovellette is the product manager for Morae and UserVue. Shane came to TechSmith with over eight years of management and production experience in video and television. In 2004, Shane helped TechSmith introduce Morae, the first all-digital solution that records and synchronizes user and system data for the analysis of human-computer interaction. In that time, Morae has become the gold standard for usability testing and user experience research. Shane holds a bachelor’s degree in television, radio, and film production from Syracuse University and an MBA from Michigan State University. Shane resides in DeWitt, Michigan, with his wife and two children.

About TechSmith
Founded in 1987, TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use. People everywhere use our products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience.

To learn more about TechSmith, visit