Category Archives: Uncategorized

November Social: Tue 11/23 at Sassafras Cafe

Join us on Tuesday, November 23rd, 2010 for our next happy hour at Sassafras Cafe in Old City. There will be live Jazz from 7:00pm-9:00pm, courtesy of one of our members, Brady Ajay, who will be performing in a Jazz duo. Tell the bartender you’re with PhillyCHI to receive 20% off of drinks.

Date: Tuesday, November 23rd, 2010
Time: 6:00pm-9:00pm (Live music from 7:00pm-9:00pm)
Location: Sassafras Cafe
Address: 48 South 2nd Street Philadelphia, PA 19106-2810
Phone: (215) 925-2317
Google Map:
RSVP: (Nice, but not necessary)

Call for 2011 Officer Nominations

It’s that time of year again—election time! We are looking for nominations to lead PhillyCHI through 2011. Being an officer of PhillyCHI is rewarding as it allows you the opportunity to foster the UX community in Philadelphia while increasing your visibility to the community at large.

If you are interested or know someone who would do a great job and may want to get involved, we want to hear from you. Help us keep up our great momentum. Nominate yourself or someone you know.

Voting Requirements
The election form will be posted to our membership channels, which include our Yahoo! group and our LinkedIn group. To vote in the election, you must be a PhillyCHI member and have access to these groups. If you’re not currently a member but you would like to vote in our upcoming election, you can join by filling out our brief membership form: (There is currently no fee or charge for PhillyCHI membership.)

Positions Available
You are welcome to run for any of the four officer positions.


  • The principal officer responsible for leading and setting the direction of PhillyCHI
  • Manages activities in accordance with the policies and procedures of the ACM and its bylaws
  • Presides at all meetings of the Chapter

Vice Chair

  • Presides at meetings in the absence of the Chair
  • Assists the Chair in management of the Chapter
  • Performs other duties that may be assigned by the Chair


  • Maintains records of Chapters activities and communications
  • Responsible for all print and electronic communication of Chapter meetings and announcements
  • Assists in coordination of meetings and events at direction of Chair or Vice Chair
  • Manages and maintains PhillyCHI website, LinkedIn group, email list, members list, etc.
  • Performs other duties as assigned by the Chair or Vice Chair


  • Prepares and submits the annual report to the ACM
  • Collects all dues, sponsorship fees, pays bills and maintains Chapter’s overall financial records
  • Completes and submit the Annual Financial Report to ACM Headquarters
  • Perform other duties as assigned by the Chair or Vice Chair

Note: To hold an officer position, you must be an ACM SIGCHI member and an ACM member; however, membership is not needed until the start of the 2011 term.

All new officers will have the full support of retiring officers throughout the upcoming year.

How to Nominate
To nominate yourself or someone you know, email us the following information to by Friday, November 12th, 2010:

Reason for nomination:
Recommended by:

If you can’t run for office, there are plenty of ways to volunteer. Shoot us an email at any time if you’re available to volunteer.

We look forward to 2011 and your help in keeping our great momentum!

Many Thanks,
2010 PhillyCHI Officers

Meeting: Experience Frameworks with Crystal Kubitsky – Wednesday 10/13

Please join us for our next meeting “Experience Frameworks” with veteran PhillyCHI member Crystal Kubitsky.

Date: Wednesday, October 13, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Wharton School of Business, John M. Huntsman Hall, Room G50
Address: 3730 Walnut Street, Philadelphia, PA 19104
Google Map & Directions:
Campus Map & Parking:
Please Register:

About the Presentation

In an interview with Johnny Holland this year, Jesse James Garrett spoke about the need for experience frameworks: “We need to be able to talk, as a professional community, about what differentiates successful experience design from unsuccessful (or absent) experience design. In order to do that we need frameworks for thinking about experience, describing it’s qualities, and evaluating it.”

Throughout the past few years, many frameworks have emerged in the field of user experience, but few appear as the topic of debate and there’s little public evidence that these frameworks are effectively being used as tools for experience design.

Crystal will also introduce several user experience frameworks she’s uncovered from the industry and facilitate a discussion on the usefulness of them as experience design tools.

You will also see examples of how she used one of these frameworks — The Experience Cycle by Hugh Dubberly and Shelley Evenson — was used as a tool to support framing, communicating and evaluating experience design.

About Crystal Kubitsky

Crystal Kubitsky is a Senior Information Architect and User Experience Researcher at Comcast. She has spent the last 5 years helping to make entertainment and communications products better for Comcast customers. For the past 2 years she has primarily focused on user experience research and helping to build this capacity at Comcast.

Crystal is also a former officer of PhillyCHI and has helped to organize the annual IA Summit.

Meeting: "The Design Gap" with Jon Deutsch

PhillyCHI is pleased to present Jon Deutsch for our September event at the Federal Reserve Bank of Philadelphia. Jon will share his experience on how design and design thinking bring value to businesses and organizations.

**Important registration and attendance info**

  • Registration is required, and should be made in advance. The Bank’s Law Enforcement officers will not admit any PhillyCHI members or attendees not listed on the registration sheet. Register Here:
  • Visitors should enter the building at the 7th street entrance.
  • We need to close registration 36 or 48 hours in advance so we can make sure the Fed actually has the list 24 hours prior.
  • Attendees need to go through a brief security screening/scanner (similar to an airport scanner).
  • Please have identification ready to show security.
  • The doors will open at 5:30 to accommodate security.

Date: Wednesday, September 15th, 2010
Time: 5:30PM – 8:00PM (Social time from 5:30-6:30PM)
Location: The Federal Reserve Bank of Philadelphia
Address: 10 Independence Mall (7th & Arch St)
Philadelphia, PA 19106
(215) 574-6000
Map & Directions:
Registration is Required:

About the Presentation

“The Design Gap” — Why Design Matters and Why it Should be Used to Solve More Problems with Jon Deutsch
Design is one of the most underutilized disciplines in business, yet it is one of the most effective ways to create a differentiation in most any aspect of an organization. This presentation will discuss the multiple facets of design, look at case studies where design-centric thinking enabled breakthrough solutions, and offer models for using design in more areas of business.

About Jon Deutsch

Principal & Senior Strategist, Capital D Design

As Principal and Chief Strategist of Capital D Design, Jonathan Deutsch is responsible for the foundational principles that enable CapD’s design-centric approach to innovation, problem solving and user experience. He applies this thinking to problems ranging from brand & messaging to usability & technology, to organizations & leadership.

Jonathan began his career in information technologies, and quickly transitioned into information system design & planning, interactive/web program management, and eventually global interactive strategy and brand communications & design.

Jonathan has a bachelors degree in Computer Science from the University of Delaware, and a Masters of Science in Organizational Dynamics from the University of Pennsylvania. It was through his master’s program at Penn where Jonathan developed and honed the concept of Capital D Design, and developed the “Design Gap” methodology.

Jonathan is also certified in Global Studies and Leadership Management by the University of Pennsylvania.

About our Sponsor

The Federal Reserve of Philadelphia

The Federal Reserve Bank of Philadelphia helps formulate and implement monetary policy, supervises banks and bank holding companies, and provides financial services to depository institutions and the federal government.

One of the 12 regional Reserve Banks that, together with the Board of Governors in Washington, D.C., make up the Federal Reserve System, the Philadelphia Federal Reserve Bank serves eastern Pennsylvania, southern New Jersey, and Delaware.

Learn more at


Please contact the PhillyCHI Officers at

Social: Joint UX Summer Picnic – Saturday 8/21

Joint UX Summer Picnic

Please join PhillyCHI, UPA Delaware Valley, PANMA, and AIGA Philadelphia for a family-friendly affair (children and significant others are more than welcome). We’ve reserved a pavilion at Ridley Creek State Park in Newtown Square, PA. Food and drinks will be provided. This event is free and open to the public.

Date and Time: Saturday, Aug. 21st, 2010, 1:00pm – 4:00pm (Rain or Shine)
Location: Ridley Creek State Park, Pavilion 3
351 Gradyville Road
Newtown Square, PA 19073-2803
Google Map
Park Website
Park Phone: (610) 892-3900

Register (Please indicate the total number of attendees)

More Info About the Park and the Event

  • We have reserved pavilion 3, which is a covered pavilion with picnic tables.
  • Bathroom facilities and a playground are located near the pavilion.
  • Our platinum sponsor Empathy Lab will be providing some activities for the kids.
  • Feel free to bring Frisbees, wiffle ball sets, or anything else to add to the festivities.
  • The event will be held rain or shine.
  • Alcohol is not permitted in the park.
  • Dogs are welcome as long as they are leashed and cleaned up after.
  • The park office is located in Media, but the address of the visitor area is in Newtown Square, PA. Please use the address above for directions, online mapping tools, GPS devices, etc.

About Our Sponsors

Platinum Sponsor

About Empathy Lab

Empathy Lab is a digital agency dedicated to the strategic pairing of user and client needs to drive break-through interactive experiences and business results.  Over the past five years, we have applied our unique methods of understanding end-user behavior towards mission critical eCommerce and broadband initiatives involving world-class brands including Verizon, WWE, Rogers Communications, PBS Sprout, Payless Shoes, Saucony, Dow Jones, Clarins, Game Stop, David’s Bridal, Sony Pictures, Walgreens, and GSK.  We are currently exploring ways to expand our geographic reach and strategic offerings and are always looking for new talent to help us in our quest to become the world’s most influential digital strategy and execution firm. Learn more at

Gold Sponsors

About Blue Plate Minds

We’re blue plate minds, a creative staffing agency representing advertising and marketing professionals for freelance and permanent hire. With 25 years in this business we know that mediocrity kills. That’s why we only represent the top five percent. We also know that a personal, hands-on approach with our clients and our candidates helps us create perfect matches. And when that happens, it’s euphoria all around. Visit us at

About Happy Cog

Founded by visionary Jeffrey Zeldman and staffed by creative superstars, Happy Cog delivers beautiful websites that never lose sight of the human being using them. From site structure to interface design, from branding to content development, Happy Cog’s people are the authorities. Learn more at

About Rosetta Marketing

For nearly 20 years, Rosetta has been translating customer connections into measurable business growth for our clients.  Our passionate team of over 600 strategy, marketing, creative and technology experts has positioned us as one of the top ten interactive agencies in the country. Our dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries has created enduring partnerships with our clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft. Learn more at

Silver Sponsors

About Chariot Solutions

Chariot Solutions is an enterprise application development consulting firm. We build and integrate the critical software applications that run our clients’ businesses. We are successful because we attract the most talented and collaborative software architects in the region. They are leaders in Java, open source and emerging technologies. We work in small, agile teams. We solve hard problems with a practical approach centered on communication, common sense and continual learning. Learn more at

About Intelligence Capital Network (ICN)

ICN is a one of a kind talent organization. By providing our clients access to the brightest people, ideas and solutions, we help drive your success.  ICN is a full service technical and marketing staffing firm that partners with clients to afford them access to the top creative and IT talent across the full employment spectrum.  By leveraging experienced leadership, client insights, and operational excellence, ICN allows for timely and cost effective growth. Learn more at

About MISI Company

The Experience Matters
To your customers. To your business. To your bottom line.
An online purchase, a phone call, an in-person conversation, an announcement on your intranet — every touch point with your business is an interaction between you and your audience. Successful interactions lead to success for your business. We provide objective, evidence-based guidance necessary to craft successful interactions. Together our Architecture, Creative, Measurement, and Technology teams provide a comprehensive set of core skills that enable you to define, design and deliver successful experiences. Learn more at

About the Participating Organizations

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in human-computer interaction, user experience, usability, and other related disciplines. Learn more at

About UPA Delaware Valley

The Delaware Valley Chapter of the Usability Professionals’ Association (UPA) provides networking and professional development opportunities for usability professionals, information architects, designers, and other professionals and students in the Philadelphia metro area, including Philadelphia, southern New Jersey, and Delaware. More information is available at


The Philadelphia Area New Media Association serves individuals and companies involved in digital development. We are web designers, graphic artists, database developers, programmers, information architects, marketers and other professionals. Visit us at

About AIGA Philadelphia

In 1981, a group of Philadelphia designers formed AIGA Philadelphia, the first local chapter. Presently the chapter is comprised of over 700 members. AIGA Philadelphia’s purpose is both integral and complementary to the national organization: to provide the highest standards within the profession and the business community and to stimulate interest and understanding of graphic design and visual communication through lectures, exhibitions, periodicals and other activities.  For more information, visit

Video-on-demand: What Can Carl Sagan Teach Us About the Web? Mark Trammell

PhillyCHI  June 2010

Speaker: Mark Trammell

What Can Carl Sagan Teach Us About the Web?

2010 is the 30th anniversary of Carl Sagan’s “Cosmos: A Personal Voyage.” Not only is his explanation of our universe relevant today, it can teach us a great deal about how to create better websites.

* What can Carl Sagan teach us about the Web?
* What can constellations tell us about Web analytics?
* What does man’s ancestry tell us about people choosing to interact via the Web?
* How does the evolution of the human brain affect a site’s brand?
* What can we learn from Heike crabs about how our users influence our designs?
* What does the deciphering of the rosetta stone tell us about people new to a website?
* How can the search for extraterrestrial life help us understand our users?
* How can the mating patterns of whales be used to help searchers?
* What parallels can be drawn between viruses and information architecture?
* What can the evolution of our solar system tell us about the future of our websites?