Author Archives: moderator

PhillyCHI | CreativeConnects Joint Happy Hour

* Please note, our regular third Thursday happy hour will replaced by this joint social. *

Please join PhillyCHI and CreativeConnects for a joint social this month. Pass the word and meet your colleagues for a drink and
conversation at Alfa Bar in Center City Philadelphia.

Event Details
Event: PhillyCHI | CreativeConnects Joint Happy Hour
Date: Wednesday, March 12, 2008
Time: 5:30 – 8PM
Location: Alfa Bar
Address: 1709 Walnut Street, Philadelphia
RSVP: Not Required

Invitation
http://www.creativeconnects.com/philly/cc_email

CreativeConnects
Join us for CreativeConnects, a free social event hosted by The BOSS
Group for creative, marketing, communications, advertising and web
professionals. Come network with colleagues, meet new people, keep up
with industry news and get leads on jobs and business opportunities.

Also, visit our online resource center, creativeconnects.com, for
links to creative resources, tools, free downloads and our blog.

The BOSS Group
The BOSS Group is, literally, where talent and opportunity meet. It’s
where creative and marketing communications professionals come to find
jobs and assignments, resources and industry connections, and where
clients find the talent that will help them succeed.

We’re committed to meeting the employment needs of employers and
individuals with equal success. Our unparalleled staffing expertise
for the creative industry and close partnerships with our talent and
clients alike offer a true competitive advantage. The BOSS Group is a
certified Women’s Business Enterprise.

February Happy Hour

Please join us as PhillyCHI kicks off the 2008 Happy Hour season. Stop by, have a drink and see what fellow PhillyCHI members and HCI/UX professionals are up to.

Date: Thursday, February 21, 2008
Time: 6pm – 8pm
Location: Continental Midtown, Rooftop Lounge, 1801 Chestnut St, Philadelphia, PA
RSVP: phillychi@gmail.com (not required, but nice)

PhillyCHI February Meeting – “Taxonomy is User Experience”
by Dave Cooksey

Date: Tuesday, February 26, 2008
Time: 6 – 8PM
* Meet & Greet from 6 – 6:30PM *
Location: Irvine Auditorium – Green Room
University of Pennsylvania
3401 Spruce Street
Philadelphia, PA 19104
Map: http://www.facilities.upenn.edu/mapsBldgs/view_map.php3?id=219
RSVP: Please help us to plan and RSVP at phillychi@gmail.com

Taxonomy Is User Experience
Over the past couple of years, we’ve all seen a lot of discussion around user-organized, user-generated content with sites like Flickr and Wikipedia held up as the future of user experiences where users tag and organize information as it suits them. We’ve even heard a certain amount of talk about the end of taxonomies.

Despite of the rise of tagging and wikis and the user experiences they enable, taxonomy has never been more important. Taxonomies continue to grow in importance as metadata and ontologies extend their capabilities and allow us to create more engaging user experiences.

This presentation will approach taxonomies from the user’s perspective. It will begin by introducing a simple conceptual framework that communicates the centrality of taxonomies to user experience. Then, the presentation will cover:

– the virtues of thinking of taxonomy in terms of the user experience and not simply as data or classification

– ways of talking about taxonomy that clearly communicate its value to the business and help promote taxonomy as a practice

– how to craft a user-centric taxonomy by examining several e-commerce redesign case studies

By discussing taxonomy and metadata in terms of user experience, we will learn to communicate better with the business, inform our co-workers how to create more engaging user experiences, and bring the user into the taxonomy creation process.

About Our Speaker
Dave is a User Experience Lead at gsi interactive, a division of GSI Commerce, a turnkey e-commerce provider located in King of Prussia, PA. His day-to-day work includes guiding and executing user experience & design activities, conducting user research, and information architecture. He also leads taxonomy and metadata projects. Dave’s work is informed by masters degrees in information systems (Drexel University) and social science (University of Illinois).

Dave is the current Chair of PhillyCHI, the Philadelphia region’s chapter of the ACM’s interest group on Human-Computer Interaction (SIG-CHI). He is also a member of the American Society of Information Science & Technology (ASIS&T) and the Information Architecture Institute (IAI).

About Our Sponsor
gsi interactive (sm) is the full-service interactive marketing and design agency of GSI Commerce(R). Our team consists of interactive marketing and design experts who eat, drink and breathe your business. Through concentrated, continuous collaboration, we transform ideas into visually engaging, high-impact online destinations and campaigns to drive your customers to desired actions.

From strategy, to concept, to execution, we align our consciously creative energy with your business strategy and brand. In doing so, we deliver captivating interactive experiences that increase your acquisition of new customers, convert more visitors into buyers, and drive significant revenue across multiple channels.

To learn more about gsi interactive and GSI Commerce, please visit www.gsicommerce.com.

2008 Officers

It’s official! The results from the officer elections are in. PhillyCHI officers for 2008 are:

Chair: Dave Cooksey
Vice Chair: Dom LaCava
Secretary: Crystal Kubitsky
Treasurer: Dennis Schleicher

Congratulations!