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Philly World Usability Day – Transportation – Thu 11/13

Please join UPA Delaware Valley and PhillyCHI in celebrating the 4TH ANNUAL WORLD USABILITY DAY.

Speakers include Kenneth Allendoerfer from the Federal Aviation Administration (FAA) William J. Hughes Technical Center in Atlantic City, NJ, and Scott Page with Interface Studio LLC, an urban design and planning firm based in Philadelphia.


WHEN: Thursday, November 13, 2008, 6:00 PM – 8:00 PM

WHERE: Center for Automation Technology (CAT) 061, Building 27A
Drexel University
3100 Market Street
Philadelphia, PA 19104
Google Map:
Drexel Campus Map:

COST: FREE! World Usability Day is free and open to everyone. Food and refreshments will be provided.

RSVP: Seating is limited. To help us plan, please RSVP at

*Please bring your business card for a chance to win a door prize (details below).


Kenneth Allendoerfer, Federation Aviation Administration (FAA)

User-Centered Research and Development for the Next Generation Air Transportation System

The US air traffic control (ATC) system, one of the nation’s most complex information technology and communication networks, is increasingly plagued by congestion and delays. To address these problems, the FAA has embarked on a major redesign of the system, known as NextGen, which will change how controllers do their jobs and how they interact with technology. Meanwhile, the current generation of controllers, who began their careers using information technology with very different user interfaces and with very limited capabilities, is nearing retirement age. Now that a new generation of controllers is being hired and trained, we have the opportunity to modernize the ATC user interfaces, but which designs are the right ones? Which elements of the old systems should be preserved and which should be replaced? How do we manage this transition without disrupting operations? I will demonstrate and discuss several recent projects at the FAA Research Development and Human Factors Laboratory which use user-centered design and evaluation methods (such as cognitive task analysis, eye tracking, and click path analysis) to explore these issues.

About Kenneth Allendoerfer

Kenneth Allendoerfer is an engineering research psychologist with the Federal Aviation Administration (FAA), based at the FAA William J. Hughes Technical Center in Atlantic City, NJ. For more than 10 years, Mr. Allendoerfer has been conducting human-centered research, development, and evaluation activities examining new air traffic control technology, procedures, and concepts. His research interests include developing new usability metrics, information visualization, usable information security, and human error.

Scott Page, Interface Studio LLC

Making Transit Useful in Philly

Transit Oriented Development (TOD) is a national movement focused on encouraging growth and development in a way that leverages the value of local transit. In Philadelphia, many rail stations are located in areas that are largely vacant and underutilized. This, combined with a strong car culture, leaves Philadelphia’s rail infrastructure – one of the best in the country – largely overlooked.

Interface Studio LLC, an urban design and planning firm based in Philadelphia, was engaged by Neighborhoods Now to explore the opportunities to transform two under-used rail stations in Philadelphia into active and vibrant neighborhood amenities. The lecture will cover the key challenges to making transit useful in Philadelphia and share the findings of the study which tackles TOD as a far-reaching design problem.

About Scott Page

Scott Page founded Interface Studio to test and develop a unique and innovative set of urban design ideas. Scott is an urban designer and planner with degrees from the University of Pennsylvania School of Design and the Georgia Institute of Technology Architecture Department and has more than fourteen years of diverse experience ranging from large-scale master planning to site-specific design and redevelopment strategies. He has been a leader in developing innovative neighborhood plans targeted toward enhancing communication, awareness and empowerment at the community level. Scott was a lecturer at the University of Pennsylvania’s School of Design for more than 10 years and is a regular contributor to Planetizen’s Interchange blog. His research on urban design, emerging technologies and sustainability has been presented and published both in the United States and Europe.


Grand prize

GPS Navigation System

Additional prizes

TerraPass gift certificates
Traffic by Tom Vanderbilt


Platinum Sponsors

Rosetta Marketing –

Gold Sponsors

MissionStaff –
Phena –

Silver Sponsors

The iSchool at Drexel University –
G2 Interactive –


Visit the event website or contact the organizer at

User-Centered Design Panel – Wed 10/22

User-Centered Design: Keeping It Real

Join us as our panelists discuss why great design isn’t just about design. It’s about people.

Date: Wednesday, October 22, 2008
Time: 6:00 – 8:00pm * Please be aware that in order to enter Huntsman Hall, you MUST arrive by 6:30pm. *
Location: Huntsman Hall, Room 255, University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104
RSVP: (please RSVP by Monday, October 20, 2008)


As design professionals, we strive to create great products and great experiences, both physical and virtual, for the general public or niche markets. But many times — the cynic would say most of the time — we miss the mark. The world is full of things that are difficult and frustrating to use. And that’s because designers make assumptions about how users think and do things.

Great design is user-centric design.

User-centered design (UCD) is an approach that places the user at the center of the design process from the beginning. By understanding real people’s needs and behaviors during the conception and refinement of a design, we can ensure that a new product succeeds.

This discussion will include perspectives on user-centered design from professionals who create experiences in the fields of architecture, interactive design, and product design. Each panelist will present examples and strategies relevant to practitioners of user-centric design in any discipline.

Those interested in architecture, graphic design, human factors, information architecture, interaction design, product design, usability, and user experience

will find the discussion highly informative and challenging.


Steve Cleff, Account Planner, Avenue A | Razorfish Philadelphia
Steve manages the Account Planning practice in the Philadelphia office of Avenue A | Razorfish, one of the world’s largest interactive agencies. In this role, his responsibility is to gain the consumer insights that inspire innovation. Always seeking to balance business goals and consumer needs, Steve’s strengths are understanding consumer motivations, how they affect consumer behavior, and how his clients can take advantage. Steve has worked in Interactive Marketing since 1995, in all aspects from upfront strategy to end-stage development.

Zoey Juhng, Design Director, Bressler Group
Zoey carries an unique mix of consultancy, corporate and small business experience. She carries a keen understanding of consumer insights, product strategy, industrial design and manufacturing. With her experience, she is able to strategically customize Bresslergroup’s capabilities with the needs of clients. Winning numerous IDEA, ID Magazine, Good Design, Appliance Design and Medical Excellence awards, she has a proven track record of translating winning innovations into profitable business solutions.

Formerly of Kaz, Inc. Zoey managed the design and innovation process for seasonal and pharmacy consumer product markets. Developing products for brands such as Braun, Vicks, Enviracaire and Honeywell, she led the design team and worked closely with her marketing and engineering counterparts to launch new product innovations.

Zoey is a graduate of Carnegie Mellon University and is actively involved in IDSA. She has also taught as an Industrial Design professor at Philadelphia University.

Michael Summers, Senior Director, Usability, gsi interactive
Michael leads the user research practice at gsi interactive and runs gsi interactive’s state-of-the-art eyetracking lab.

Prior to gsi interactive, Summers held key user research roles at Nielsen Norman Group, Scient, and USWeb/CKS. Most recently, Summers built his own successful user research consultancy where he conducted user research studies throughout the United States, Europe, and Asia for clients like Time Warner-AOL, Avenue A/Razorfish, AT&T, AstraZeneca, Digitas, and the National Council on Aging.
Summers holds a masters from Syracuse University, and has been invited to speak about how user research improves products to the American Center for Design (ACD), the American Institute of Graphic Arts (AIGA), the Association for Computing Machinery’s special interest group in Computer-Human Interaction (SIG-CHI), and the Usability Professional’s Association (UPA). Along with several journal publications, Summers also has co-authored a university textbook called “Creating Websites that Work.”

Maria Keares Wyant, RA, Wyant Architecture
Maria manages design development and construction documentation for many of Wyant Architecture’s projects. Having spent numerous years on the development of award-winning educational and institutional projects, she brings an in-depth knowledge of building systems and materials to the firm’s design process. She approaches each project with clarity of intent and meticulous attention to detail, thoughtfully manipulating space, texture, color and light to strengthen and refine project goals. Maria holds a Bachelor of Architecture degree from Carnegie Mellon University. She is NCARB certified, and is a registered architect in the state of Pennsylvania.


Dave Cooksey, PhillyCHI Chair
Dave is a Strategy Lead in Taxonomy & User Insights at gsi interactive, a division of GSI Commerce, a turnkey e-commerce provider located in King of Prussia, PA. Dave’s work is informed by masters degrees in information systems (Drexel University) and social science (University of Illinois).

October Happy Hour – Triumph Brewing Company – Thu, 10/16

Join us for a beer and catch up on what PhillyCHI and its members have been up to. Everyone is welcome. We look forward to seeing you!

DATE:  Thursday, October 16, 2008

TIME:  6:00pm – 8:00pm

Triumph Brewing Company,
117 Chestnut Street, Philadelphia, PA 19106

RSVP: (not necessary, but nice)

PhillyCHI Event – High-Definition Design Research – Thu, 9/11

Rob Tannen will be previewing his upcoming Design Research Conference presentation – High-Definition Design Research

WHEN: Thursday, September 11, 2008, 6:00 – 8:00 PM (social time from 6:00 – 6:30 PM)
WHERE: Heilmeier Hall, Towne Building, University of Pennsylvania, 220 S 33rd St, Philadelphia, PA 19104


About the Presentation

Like the proverbial shoe-less cobbler’s children, user researchers have historically lacked appropriate technology for studying how people use technology. But this has changed with the emergence of a variety of tools that can be applied to data gathering, analysis and sharing. Now there is a need for awareness and guidance in the selection and use of such research technologies.

This presentation will cover:
– The basic characteristics of effective user research tools
– Data on current usage of various technologies for data gathering, analysis and presentation
– Demonstrations and tips on the latest technology tools for conducting user research, including high-speed digital video and pen computing
– Concept designs of future user research tools

For more background on the topic:

About the Speaker

Rob has over 15 years experience applying product/interface usability in the medical, industrial, commercial and consumer fields. He is Director of Research at Bresslergroup, an award-winning product design and development firm. Bresslergroup’s research practice delivers expertise and training in design research, human factors and usability. Previously he was Director of Human Factors at Electronic Ink, and held positions at Siemens Medical Solutions and the Air Force Research Laboratory.

Rob is author of, a blog focusing on events, methods and technology related to user research. He has represented design research as a juror for the ID Magazine Annual Design Review and the International Design Excellence Awards. Rob holds a PhD in Human Factors/Experimental Psychology and is a Certified Professional Ergonomist (CPE).

Video On-demand: The Role of Failure in Design (panel discussion)

PhillyCHI’s November 2007 presentation recording of a panel discussion on the topic: “The Role of Failure in Design”

-Michael Atwood, PhD:
Associate Dean for Academic Affairs/Research, The iSchool at Drexel University

-Tom Hewett, PhD:
Professor of Psychology and Professor of Computer Science, Drexel University

-Jim Morris:
Lead Human Factors Analyst, Electronic Ink

-Mathieu Turpault:
Senior Designer, Bresslergroup