Author Archives: moderator

Video-on-demand: The Art and Science of Seductive Interactions. Stephen P. Anderson

PhillyCHI  June 2010

Speaker: Stephen P. Anderson

The Art and Science of Seductive Interactions

In the spirit of “expanding our boundaries,” we’ll look to disciplines like social sciences, psychology, neuroscience and cognitive science for insights. However, attendees will leave with actionable tools and examples making it easier to bridge theory with tomorrow’s deadline. As a profession, we talk about mapping user goals to business goals. But what if this focus on goals is no longer enough? And what if we can’t get users to stick around long enough to see the value in our apps? Come get inspired by examples of applications that have moved beyond just goals, and succeeded in both satisfying and delighting people.

June Meeting: Creating Game-Based User Interfaces with John Ferrara

Please join us for a “Creating Game-Based User Interfaces,” a presentation by one of PhillyCHI’s veteran members, John Ferrara.

Date: Wednesday, June 23rd, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Messagefirst
Address: 230 N 2nd Street, Suite 2C, Philadelphia, PA 19106 (under the Ben Franklin Bridge)
Map & Directions: http://tinyurl.com/yd3uyld
Parking Info: http://www.philapark.org/parkinglocator/parking_locator.aspx (Moderately priced parking is available in a garage located directly across 2nd Street from Messagefirst)

Register: http://phillychi-june2.eventbrite.com/ (Please help us plan by registering for the event)

About the Presentation

Video games are a primary means by which staggering numbers of people interact with computers. Game mechanics have been successfully integrated into compelling real-world applications like Foursquare, Google Image Labeler, and Fold.it. So why do we still view game design as a practice that’s separate from user experience design? We should drop that artificial distinction, and game design should become a permanent part of our UX toolkit. We should furthermore expand our skillset to adopt the core competencies needed to build high-quality game experiences. This fun and interactive presentation will encourage UX professionals to consider game-based solutions to common design problems, and outline ten guidelines to help them maximize the success of game-based projects.

About John Ferrara

John Ferrara is the author of the upcoming book, “Playful Design: Creating Game Experiences in Everyday Interfaces”, published by Rosenfeld Media. He’s worked in information architecture since 1999, designing interfaces for websites, desktop applications, and video games. He’s been at Vanguard since 2006, and before that did significant work for Unisys and General Electric. You can follow his blog at http://rosenfeldmedia.com/books/game-design/.

About Our Sponsor, Messagefirst

Messagefirst is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don’t just redesign products and service – we actually work with your team to plan and implement the design solution.

To learn more about Messagefirst, please visit: http://www.messagefirst.com

PhillyCHI Special Event: Double Header with Mark Trammell and Stephen Anderson

PhillyCHI will be hosting two fantastic speakers, Mark Trammell and Stephen P. Anderson on Tuesday, June 8th. Both speakers will be presenting at Jared Spool’s Web App Masters Tour here in Philly, then giving a special evening talk for PhillyCHI.

The first 100 people to arrive will receive a ticket for one free drink, courtesy of the event’s sponsor, The Archer Group of Wilmington, DE. Please register if you plan to attend.

Date: Tuesday, June 8th, 2010
Time: 6:30PM – 8:30PM (Social time from 6:30-7:00PM)
Location: The Blockley Pourhouse
Address: 3801 Chestnut St (38th & Ludlow St)
Philadelphia, PA 19104
(215) 222-1234
Website: http://www.theblockley.com/
Map & Directions: http://tinyurl.com/39pp8u4

Register: http://phillychi-june1.eventbrite.com (Please help us plan by registering for the event)

About the Presentations

“What Can Carl Sagan Teach Us About the Web?” with Mark Trammell

2010 is the 30th anniversary of Carl Sagan’s “Cosmos: A Personal Voyage.” Not only is his explanation of our universe relevant today, it can teach us a great deal about how to create better websites.

•    What can Carl Sagan teach us about the Web?
•    What can constellations tell us about Web analytics?
•    What does man’s ancestry tell us about people choosing to interact via the Web?
•    How does the evolution of the human brain affect a site’s brand?
•    What can we learn from Heike crabs about how our users influence our designs?
•    What does the deciphering of the rosetta stone tell us about people new to a website?
•    How can the search for extraterrestrial life help us understand our users?
•    How can the mating patterns of whales be used to help searchers?
•    What parallels can be drawn between viruses and information architecture?
•    What can the evolution of our solar system tell us about the future of our websites?

About Mark Trammell

User Experience Researcher, Twitter

Mark evaluates the motivations and behaviors of Twitter’s users through extensive user research. Prior to Twitter, Mark conducted user experience and design work at the social news site Digg. He’s been a leading force in the Web Standards Project Educational Task Force. He also has great stories from his time in the Navy. (Ask him what it’s like to jump out of a flying helicopter onto a moving ship.)

“The Art and Science of Seductive Interactions” with Stephen P. Anderson

Remember that “percentage complete” feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn’t a clever interface, IA, or technical prowess that made this a successful feature– it was basic human psychology.

To be good information architects we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs. We’ve spent the last decade perfecting how to create applications that serve our users needs. Now it’s time to create applications that are engaging. It’s time learn a bit about the art and science of seductive interactions. We’ll look at specific examples of sites who’ve designed serendipity, arousal, rewards and other seductive elements into their application, especially during the post signup process when it is so easy to lose people. Examples will mostly include consumer applications such as Muxtape, Dopplr and iLike, where engaging with users through a process of playful discovery is vital to continued use; however, we’ll also look at how these same ideas might work in corporate environment, with a glimpse into a few corporate apps that have succeeded at being playful. Regardless of your current project, the psychological principles behind these example can be applied universally.

In the spirit of “expanding our boundaries,” we’ll look to disciplines like social sciences, psychology, neuroscience and cognitive science for insights. However, attendees will leave with actionable tools and examples making it easier to bridge theory with tomorrow’s deadline. As a profession, we talk about mapping user goals to business goals. But what if this focus on goals is no longer enough? And what if we can’t get users to stick around long enough to see the value in our apps? Come get inspired by examples of applications that have moved beyond just goals, and succeeded in both satisfying and delighting people.

About Stephen P. Anderson

Stephen is an independent consultant based out of Dallas, Texas and is the twisted mind behind UX Roast http://www.uxroast.com/. He explores the art and science of integrating seductive interactions into applications. His presentation style informs, inspires, and entertains. He’s done project work for clients like Frito-Lay, Chesapeake Energy, Sabre Travel Network, and Nokia.

About our Sponsors

The Archer Group

The Archer Group is the Delaware Valley’s fastest growing full-service digital agency, offering regional brands a single integrated partner for digital marketing solutions. The unique integration of creative, technical, and user experience professionals enables Archer to create a wide range of offerings that includes: website development, mobile application creation, online advertising, and social media solutions. Founded in 2003, the Archer Group has received numerous regional and international awards for interactive marketing excellence. It was featured in the 2009 “Philadelphia 100” list of the region’s fastest growing companies and Inc. magazine’s 2008 list of the nation’s fastest growing companies. The company is based in Wilmington, Delaware’s Lower Market Design District (LOMA). Learn more at: http://www.archer-group.com/

The Blockley Pourhouse

The Blockley serves innovative pub cuisine in a warm, relaxed atmosphere with a centrally located stage for live music and a large, square bar to anchor the room. Exposed brick walls, stained oak floors, polished cement floors, stainless steel accents and black-board menus lend a rustic feel to the space. A state-of-the-art sound and lighting system and clear sight lines to the stage make this one of the area’s premiere music venues. Learn more at http://www.theblockley.com/

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at: http://phillychi.acm.org/

Questions?

Please contact the PhillyCHI Officers at phillychi@gmail.com.

PhillyCHI Social: Happy Hour at Kildare's in King of Prussia

Come celebrate late spring/early summer with PhillyCHI at Kildare’s in the western suburbs. Stop by for a pint and some friendly conversation. Kildare’s has two floors, so look for us either downstairs or upstairs (we’ll congregate wherever there is room). All PhillyCHI events are free and open to the public, so feel free to invite a friend!

Date: Thursday, May 27th, 2010
Time: 6:00pm – 8:00pm
Location: Kildare’s Irish Pub
Address: 826 Dekalb Pike, King of Prussia, PA 19406
Phone: 610-337-4772
Google Map: http://tinyurl.com/28b3hr4
Website: http://www.kildarespub.com/main.php
RSVP: phillychi@gmail.com (Nice, but not necessary)

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. For more information visit: http://phillychi.acm.org/.

PhillyCHI Social: Technology and Design-Themed Quizzo

PhillyCHI is pleased to host our third Technology and Design-Themed Quizzo night. Trivia questions will be based on technology, design, architecture, and other related topics. Prizes will be awarded to the first, second, and third place teams. So come socialize with design and user experience professionals, try your hand at trivia, and (hopefully) learn a thing or two, all over tasty food and drinks.

Date: Thursday, May 6th, 2010
Time: 8:00PM – 10:00PM (Game starts at 8PM, so please come early to get a table)
Location: National Mechanics
Address: 22 S. 3rd Street Philadelphia, PA 19106
Website: http://www.nationalmechanics.com/
Map & Directions: http://nationalmechanics.com/philadelphia-hours-directions
Register: To help us plan, please register: http://phillychiquizzo3.eventbrite.com

What is a “Quizzo”?
Quizzo is a live trivia game, usually hosted at a bar. The game is played with teams of two to eight people. Several rounds of questions are held. Questions are read out loud while each team writes down the answers. The team that answers the most trivia questions correctly wins first place.

About PhillyCHI
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at http://phillychi.acm.org.

UX Show and Tell

UX Show and Tell is back in Philadelphia with the generous support of PhillyCHI and MessageFirst on Tuesday, April 27. Pizza and drinks are served when doors open at 6pm, and the workshop will begin promptly at 6:45.

Date: Tuesday, April 27th, 2010
Time: 6:00PM – 8:30PM (Social time from 6:00-6:45PM)
Location: MessageFirst
Address: 230 N 2nd St Suite 2C Philadelphia, PA 19106 (under the Ben Franklin Bridge)
Google map: http://tinyurl.com/yd3uyld
Parking Info: http://www.philapark.org/parkinglocator/parking_locator.aspx
(Moderately priced parking is available in a garage located directly across 2nd Street from Messagefirst)
Register: http://phillychi-uxshowandtell.eventbrite.com/
(Space is limited. Please register early.)

Format

Bring your deliverables to either get useful, implementable feedback or to show unique solutions to potentially common design problems. Drafts/incomplete work welcome. We’ll have a round-table discussion where one person tells the group if they need help with a design problem, or if they are sharing a unique solution that’s worked well for them in the past. Questions and dialogue from the rest of the group are expected and encouraged–this isn’t meant to be one person presenting to an audience!

If you don’t want to bring anything to show, you’re more than welcome to attend and contribute to the discussion.

We’ll decide later where to take the discussions after the workshop is officially over at 8:30 PM.

Participants

As always, all current or prospective user experience designers, information architects, web developers, content strategists, graphic designers, etc. are encouraged to share deliverables or just attend. Paper deliverables are perfectly acceptable, and we’ll also have wireless internet, a projector and screen available for showing work. Feel free to bring deliverables from old jobs, prototypes, pet projects, or anything else you need help with or think could benefit others.

Please RSVP and if you want to share, indicate what you’re bringing so others can bring their own potentially relevant examples.

Big thanks to our host MessageFirst and the continued support from PhillyCHI.