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World Usability Day 2010 – Thurs 11/11/2010

Please join PhillyCHI, UPA Delaware Valley, and PANMA for the 6th annual World Usability Day event. This year’s theme is Communication. Speakers include Bob Cooper with Frontier Service Design and Dave Mihalovic with Rosetta.

Refreshments will be served, and door prizes will be awarded. Please bring your business card to enter our drawing for a door prize.

When: Thursday, Nov. 11th, 2010, 6:00pm-8:30pm (6:00pm-6:30pm social time)
Where: University of Pennsylvania
3620 Locust Walk
Steinberg Hall – Dietrich Hall, Room 350 (Ground floor, near Locust Walk entrance)
Philadelphia, PA 19104
Google Map:
Cost: Free!


Door Prizes

  • 3 Free Usability Tests (Value $1,750) courtesy of our sponsor Loop11
  • Apple iPod Nano 8GB (Value $150)
  • 2 copies of Storytelling for User Experience by Whitney Quesenbery and Kevin Brooks

Please bring your business card to enter to win a door prize.


Bob Cooper, Frontier Service Design

“Shotgun + Pitbull + School Bus = Success”

Bob Cooper, founder of Frontier Service Design, will share real world examples of how companies have used service design methods to make life easier for their customers (and themselves) while also opening up new opportunities for revenue and more profitable, value-added relationships.

About Bob Cooper

Bob Cooper is a serial entrepreneur who founded one of North America’s first full-service interactive marketing firms, Frontier Media Group, Inc., in 1991. In 1998, Cooper sold Frontier Media Group to Icon CMT, a NASDAQ listed company, and earned his angel investors a 70X return on their investment. Four months later, Qwest Communications, a $3.5 billion telecommunications company, acquired Icon CMT. At Qwest, Cooper served as Senior Vice President in charge of Strategic Consulting and built a nationwide staff.

In 2008, he launched Frontier Service Design, a consultancy that designs new and innovative sources of revenue for client companies, from new startups to well established Fortune 100 corporations.

Cooper has lectured on entrepreneurship, marketing and service design as both adjunct professor and guest lecturer at Penn State, Wharton, Temple, UPenn, Drexel, University of the Arts, Cabrini and Bentley. He earned a Bachelors of Arts degree in journalism in 1983 from Indiana University of Pennsylvania, and lives with his wife and family in Charlestown, Pennsylvania.

Dave Mihalovic, Rosetta Marketing

“Don’t Cross Your Signals: Designing For Variable Interaction Models”

Today our clients are delivering branded experiences not only across channels, but across modalities. As experience designers we’re challenged with delivering a great experience for use on the desktop, touch based mobile devices and even voice based interfaces. In this discussion we’ll explore ways to educate clients while delivering scalable experiences that will work across modalities.

About Dave Mihalovic

Dave has served in senior creative leadership roles with Rosetta for the past 5 years and has worked with key clients including Botox, Panasonic, ACUVUE, Microsoft, and Novartis. He has over 13 years of experience in digital marketing, cross-channel relationship marketing, print and interactive development.

Previously, he served as Interactive Creative Director with both Razorfish and Pierce. While there he led development efforts for companies including American Express, Lifetime Television, Virgin Music, JP Morgan Chase, L’Oreal, Novartis, and Urban Outfitters. Dave also spent time developing next-gen creative solutions for companies like Ogilvy, Xylem and Musikube.

David received his MFA from the Parsons School of Design. He received his BA in Communication Design from Rutgers University.

About Our Sponsors

Platinum Sponsors

Blue Plate Minds

Blue Plate Minds

We’re blue plate minds, a creative staffing agency representing professionals for freelance and permanent hire in the advertising and marketing industry. With 25 years in this business we know that mediocrity kills. That’s why we only represent the top talent. We also know that a personal, hands-on approach with our clients and our candidates helps us create perfect matches. And when that happens, it’s euphoria all around. Visit us at


Loop11 is an online and DIY usability testing tool that provides quantitative usability metrics on any website, prototypes or wireframes. Now you can conduct usability testing more frequently and faster than ever before. No downloads or coding required, means you and your participants can get started quickly and worry-free. Best of all, your first project is free! See how Loop11 can help you improve the usability of any website.

Sign Up For Free at

Silver Sponsors



Looking for just the right job opportunity? Looking to hire just the right candidate? Look no further. We make the search easy. Every day, we meet the area’s top marketing, creative, and interactive technology talent and introduce them to the region’s leading companies.

Profiles is the go-to employment agency in Baltimore, DC, Philadelphia, and Richmond for marketing, creative, and interactive jobs. We recruit professionals for freelance, temporary, and direct hire opportunities. More info at:

About the Participating Organizations

About UPA Delaware Valley

The Delaware Valley Chapter of the Usability Professionals’ Association (UPA) provides networking and professional development opportunities for usability professionals, information architects, designers, and other professionals and students in the Philadelphia metro area, including Philadelphia, southern New Jersey, and Delaware. More information is available at

About PhillyCHI

PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in human-computer interaction, user experience, usability, and other related disciplines. Learn more at


The Philadelphia Area New Media Association serves individuals and companies involved in digital development. We are web designers, graphic artists, database developers, programmers, information architects, marketers and other professionals. For more information, visit

Call for 2011 Officer Nominations

It’s that time of year again—election time! We are looking for nominations to lead PhillyCHI through 2011. Being an officer of PhillyCHI is rewarding as it allows you the opportunity to foster the UX community in Philadelphia while increasing your visibility to the community at large.

If you are interested or know someone who would do a great job and may want to get involved, we want to hear from you. Help us keep up our great momentum. Nominate yourself or someone you know.

Voting Requirements
The election form will be posted to our membership channels, which include our Yahoo! group and our LinkedIn group. To vote in the election, you must be a PhillyCHI member and have access to these groups. If you’re not currently a member but you would like to vote in our upcoming election, you can join by filling out our brief membership form: (There is currently no fee or charge for PhillyCHI membership.)

Positions Available
You are welcome to run for any of the four officer positions.


  • The principal officer responsible for leading and setting the direction of PhillyCHI
  • Manages activities in accordance with the policies and procedures of the ACM and its bylaws
  • Presides at all meetings of the Chapter

Vice Chair

  • Presides at meetings in the absence of the Chair
  • Assists the Chair in management of the Chapter
  • Performs other duties that may be assigned by the Chair


  • Maintains records of Chapters activities and communications
  • Responsible for all print and electronic communication of Chapter meetings and announcements
  • Assists in coordination of meetings and events at direction of Chair or Vice Chair
  • Manages and maintains PhillyCHI website, LinkedIn group, email list, members list, etc.
  • Performs other duties as assigned by the Chair or Vice Chair


  • Prepares and submits the annual report to the ACM
  • Collects all dues, sponsorship fees, pays bills and maintains Chapter’s overall financial records
  • Completes and submit the Annual Financial Report to ACM Headquarters
  • Perform other duties as assigned by the Chair or Vice Chair

Note: To hold an officer position, you must be an ACM SIGCHI member and an ACM member; however, membership is not needed until the start of the 2011 term.

All new officers will have the full support of retiring officers throughout the upcoming year.

How to Nominate
To nominate yourself or someone you know, email us the following information to by Friday, November 12th, 2010:

Reason for nomination:
Recommended by:

If you can’t run for office, there are plenty of ways to volunteer. Shoot us an email at any time if you’re available to volunteer.

We look forward to 2011 and your help in keeping our great momentum!

Many Thanks,
2010 PhillyCHI Officers

October Social: Time Restaurant & Bar

Please join us for our next social at 8pm on Thursday, October 21st at Time in Center City. Time has a great selection of wines, beer, and even absinthe. This event is free and open to the public, so feel free to invite a friend!

NOTE: This starts at 8:00pm, not 6:00pm like most of our socials.

Date: Thursday, October 21st, 2010
Time: 8:00pm
Location: Time Restaurant & Bar
Address: 1315 Sansom Street, Philadelphia, PA 19107
Phone: (215) 985-4800
Google Map:
RSVP: (Nice, but not necessary)

This social event will be held after UX Show & Tell. For more information about UX Show & Tell, visit

Meeting: Experience Frameworks with Crystal Kubitsky – Wednesday 10/13

Please join us for our next meeting “Experience Frameworks” with veteran PhillyCHI member Crystal Kubitsky.

Date: Wednesday, October 13, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Wharton School of Business, John M. Huntsman Hall, Room G50
Address: 3730 Walnut Street, Philadelphia, PA 19104
Google Map & Directions:
Campus Map & Parking:
Please Register:

About the Presentation

In an interview with Johnny Holland this year, Jesse James Garrett spoke about the need for experience frameworks: “We need to be able to talk, as a professional community, about what differentiates successful experience design from unsuccessful (or absent) experience design. In order to do that we need frameworks for thinking about experience, describing it’s qualities, and evaluating it.”

Throughout the past few years, many frameworks have emerged in the field of user experience, but few appear as the topic of debate and there’s little public evidence that these frameworks are effectively being used as tools for experience design.

Crystal will also introduce several user experience frameworks she’s uncovered from the industry and facilitate a discussion on the usefulness of them as experience design tools.

You will also see examples of how she used one of these frameworks — The Experience Cycle by Hugh Dubberly and Shelley Evenson — was used as a tool to support framing, communicating and evaluating experience design.

About Crystal Kubitsky

Crystal Kubitsky is a Senior Information Architect and User Experience Researcher at Comcast. She has spent the last 5 years helping to make entertainment and communications products better for Comcast customers. For the past 2 years she has primarily focused on user experience research and helping to build this capacity at Comcast.

Crystal is also a former officer of PhillyCHI and has helped to organize the annual IA Summit.

Meeting: "The Design Gap" with Jon Deutsch

PhillyCHI is pleased to present Jon Deutsch for our September event at the Federal Reserve Bank of Philadelphia. Jon will share his experience on how design and design thinking bring value to businesses and organizations.

**Important registration and attendance info**

  • Registration is required, and should be made in advance. The Bank’s Law Enforcement officers will not admit any PhillyCHI members or attendees not listed on the registration sheet. Register Here:
  • Visitors should enter the building at the 7th street entrance.
  • We need to close registration 36 or 48 hours in advance so we can make sure the Fed actually has the list 24 hours prior.
  • Attendees need to go through a brief security screening/scanner (similar to an airport scanner).
  • Please have identification ready to show security.
  • The doors will open at 5:30 to accommodate security.

Date: Wednesday, September 15th, 2010
Time: 5:30PM – 8:00PM (Social time from 5:30-6:30PM)
Location: The Federal Reserve Bank of Philadelphia
Address: 10 Independence Mall (7th & Arch St)
Philadelphia, PA 19106
(215) 574-6000
Map & Directions:
Registration is Required:

About the Presentation

“The Design Gap” — Why Design Matters and Why it Should be Used to Solve More Problems with Jon Deutsch
Design is one of the most underutilized disciplines in business, yet it is one of the most effective ways to create a differentiation in most any aspect of an organization. This presentation will discuss the multiple facets of design, look at case studies where design-centric thinking enabled breakthrough solutions, and offer models for using design in more areas of business.

About Jon Deutsch

Principal & Senior Strategist, Capital D Design

As Principal and Chief Strategist of Capital D Design, Jonathan Deutsch is responsible for the foundational principles that enable CapD’s design-centric approach to innovation, problem solving and user experience. He applies this thinking to problems ranging from brand & messaging to usability & technology, to organizations & leadership.

Jonathan began his career in information technologies, and quickly transitioned into information system design & planning, interactive/web program management, and eventually global interactive strategy and brand communications & design.

Jonathan has a bachelors degree in Computer Science from the University of Delaware, and a Masters of Science in Organizational Dynamics from the University of Pennsylvania. It was through his master’s program at Penn where Jonathan developed and honed the concept of Capital D Design, and developed the “Design Gap” methodology.

Jonathan is also certified in Global Studies and Leadership Management by the University of Pennsylvania.

About our Sponsor

The Federal Reserve of Philadelphia

The Federal Reserve Bank of Philadelphia helps formulate and implement monetary policy, supervises banks and bank holding companies, and provides financial services to depository institutions and the federal government.

One of the 12 regional Reserve Banks that, together with the Board of Governors in Washington, D.C., make up the Federal Reserve System, the Philadelphia Federal Reserve Bank serves eastern Pennsylvania, southern New Jersey, and Delaware.

Learn more at


Please contact the PhillyCHI Officers at

RESCHEDULED Social: Tuesday 9/7/2010 – Happy Hour at Time Restaurant & Bar

Please join us for Happy Hour at Time Restaurant & Bar in Center City. Time has a great selection of wines, beer, and even absinthe. This event is free and open to the public, so feel free to invite a friend!

Date: Tuesday, September 7th, 2010
Time: 6:00pm – 8:00pm
Location: Time Restaurant & Bar
Address: 1315 Sansom Street, Philadelphia, PA 19107
Phone: (215) 985-4800
Google Map:
RSVP: (Nice, but not necessary)